NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
{"ct":"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","iv":"6b879b61addea67e2d0f6c795e0f5463","s":"bff96633e7adfb01"}