NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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","iv":"d5c0286e090b447db6bbc9c16e4a10c7","s":"d43d8e37381b1bb7"}