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Fragrance and personal care

How Estée Lauder Cos. personalizes digital engagement for beauty shoppers

January 22, 2021

Virtual try-on services are still available in-store. Image credit: Estée Lauder

 

By Sarah Ramirez

Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.

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  1. Estée Lauder Companies raises full-year outlook
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Kering Generation Award X Jewelry returns
  5. Versace hires Pieter Mulier as chief creative officer
  6. Diane von Furstenberg named Icon in The Time 100
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Top luxury campaigns of 2025: Luxury Daily
  9. David Yurman selects finalists for inaugural $50K design grant
  10. Burberry curates runway beauty look to spur new product interest
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