Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
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","iv":"5a108f58bc27a89556c6caf07cfa391c","s":"6fd239c737458215"}
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