Fragrance and personal care
January 22, 2021
Virtual try-on services are still available in-store. Image credit: Estée Lauder
By Sarah Ramirez
Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
{"ct":"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","iv":"86efa5a8d79571810ddb07f1ab9a0ac9","s":"d0de7857018ac055"}
Share your thoughts. Click here