Marketing
February 22, 2021
The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company
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","iv":"a833736125764882bb7ebc4c5453b542","s":"a9f1e5612b05f302"}
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