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Marketing

Luxury retail: Why a customer should love your packaging first, and then your product

February 22, 2021

The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company

 

By Robert Lockyer

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  1. Christie's establishes real estate crossroads at Art Miami
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  4. Free registration open: Luxury FirstLook 2023 on Jan. 26
  5. Diamond District shop adds Harry Winston to stock list
  6. Sephora returns to UK with new bricks-and-mortar location
  7. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  8. Ralph Lauren advances conscious cashmere offerings, launches recycling program
  9. Authentic altered Rolex watches held to be counterfeit
  10. Louis Vuitton channels childhood for spring/summer 2023 campaign
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