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Fragrance and personal care

Chanel becomes latest luxury player in beauty AI

February 23, 2021

Lipscanner is a new in-house beauty app that allows Chanel customers to match and try on different lipstick shades. Image credit: Chanel

 

By Nora Howe

High-end beauty brands and retailers have been exploring the possibilities of augmented reality technology in recent years, but the global pandemic has accelerated innovation and created new expectations for the shopping experience.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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