Fragrance and personal care
February 23, 2021
Lipscanner is a new in-house beauty app that allows Chanel customers to match and try on different lipstick shades. Image credit: Chanel
By Nora Howe
High-end beauty brands and retailers have been exploring the possibilities of augmented reality technology in recent years, but the global pandemic has accelerated innovation and created new expectations for the shopping experience.
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","iv":"d5e389d9e9cd231c4ded0ca88e38a349","s":"b26ea450a3a650bf"}
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