Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"68373addb34907941318f3f098143583","s":"2244d30bae94aed4"}
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