Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"c110cda6789b4c79095bbfb15c36018a","s":"4048b3b8729a2bdb"}
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