Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"37f8b35c922bdf08c6833b3dee01a655","s":"437d52b61fc09bab"}
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