Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"a7e454cf8341ebad0165d9b056eafeea","s":"866155ddef72f15c"}
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