Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"63ad1c221865d2108a67cef11cabf05c","s":"89013ec22da75d73"}
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