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Feb. 28, 2026
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Marketing

WeChat Luxury Index 2021: From social to commerce

April 6, 2021

The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata

 

By Alexander Wei

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  1. Wolford seats new CEO, chairman
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  4. Annual revenues rise 15pc at The RealReal
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  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Building brands with charisma
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  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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