Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"446e6959cff8e4abd3438fd2a00d4821","s":"0a22edb55ef04185"}
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