Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"d48b1e63e7f437b5c390fa1a2f3d12cd","s":"4e897765d3d4b5b5"}
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