Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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