Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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","iv":"00a07982dd7465752f129515c6eab476","s":"6ce67f56510625b3"}
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