Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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