Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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