Apparel and accessories
April 8, 2021
With AD Verify, users can scan product tags to confirm authenticity. Image credit: Avery Dennison
By Sarah Ramirez
The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud.
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