Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"f73c0830bb662957b39f2bc3e5a9d757","s":"7b373405b9694289"}
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