Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"060789f43a4f0122deae6cf9f80321a1","s":"1d6a734facd23dc1"}
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