Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"f0d6848d4b0e1fc467d2df62027ad9c5","s":"b58afb955600c085"}
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