Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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Wqw4OqtjYiAxWcCxzfZwDnlCStdIR1rnkcmK6hcQ1OcxXbsdvJ9RcY75AvFDpHnaoftB9Zuf46m+X5D5gtFf6eZZNh6NQv1VPwDQWqmgPX6rIHEngsnDy1b7xseTYYWAtpc1IP5a5PThAcVoPENIPZ6Kf6ZE\/YabJ757oJtnsfqRO1Jt8fP7W2ZqVjaJlu3B\/rT541NBYP\/8f5mzJBAUtUMaGdsUqVWjOlDHY8SM5DGXfrXCYc+UsGSnDu50A823i5MnoDtpV5uTxUcZtRjEVWeORSRbY0d1DI4mAZrykKbtuDTrY3Z82oYGq4iycscuSMGMIU6yIJLbgOsd4U5QPDkQRmp7MPCrp0Kio6zVn4dC04ZQtI3RrDR7fyYjtzEfUKTpn1CZk0fzg6qV8YDSEX1JVu+\/sDZZQuNfvybZ6eD49qq4xm2J8shLeFdy8MutR+IiHeoZ0ww7EN72++Bhw460U+T+cNNbRUovDi9jK0Pw7Ckjl2QfaN52VJatFjVt5Scq9oirlw3XQHpNIu\/TlHlvdQE+WU9YrYXWovzpalow\/i1tak10jgAGOHNOtGwK4qqS9v\/LMzjnXXFbuMh4s8U5Kos5cXVFUVvouV+R1iwLKcTqMviEE\/JcEY2Wco1lSESO0DzFKWxB9xbk8kuZH\/gRGle1o6umS3DloZVTTegZH8Xx0L8DqfNLn\/\/YzZlnbMp633W7CeB4VEauZM0gxr5VulkDKIavLB7P\/LqpIcZoT2iVZlfcxWyj+C6h+VNLuNbFXfIzQEnRZSNcOJf8nblmGSuTHCULhf\/DpY6RXvkWQa\/6cBNZMEJyJu8Bw8wvprVtLXa+YqDee9D6qFCuYM+WWf5yFPDO3K3gEkSya5ufqB8\/1q1W3qDAwFbs2f\/5hs5oQQ+ySBHC3ZIAEC5GWlGShVYcSMhWaHmgSjlJltKc+\/cJbqu6HVL7F4oVURHwZ4IdVxv6\/0mSPsybTds71NDxR2rpefMNJrfVkXUyipweh1bO+tnoD4tVUuEiLUqveVezSfeEE+9H8hqqiUKQsCgENozwqUyQAb63erDq\/dcLYrPYUYA2ca+VIvZhsVDVKonAidIuGHVZHkHFKk\/RGFQ7qv9pLqI5yZ6wNQWog8wk0aF52DB5S+IPEwhfzwc8RpgT91xzarls5jPemgfeumF72IFhwjwb3wZbwKnsvTDReilht6oN0X2EMzj2FTiT1rWre\/GeXnLruwVkXSkdxlTUaeb8GNugBZjn1hOR9V0RGY1NEn5cewDfZAa8Nk9CddZWWmupIZa09yOQH1FyIKJ4KdQufaoJKWIUr\/LuWsOMDml\/jGZT0flzmTaNjfR2VJQCIF\/1nmV+kdYmLkrKdpkURQEQhJhgtcnEHClsULL+PETDxly5s6IwQg8lJ1JGkpUVw5uPgisly3QyH3K6uqvNnOnyfZC9HbC9uWcFGbGqkg6jkGF75Ka3rcH6NCPPmH7hvtYKDX4vYJQgmOmPcwtiSrEEKaKMvDkFmOmLL9we8b6xtyJgKNG8XIdlk\/NOraddX4rcakbvTayyXD7WcNnZ58pK2b\/\/zdAo0CzyCNfvGaqsjVO9VPwR1Wy6TAty8H0ZN66kN1Kq8eZvdyrQWj6NXU4AOU\/BpF1nHQ\/uqdeQKNOGZ1zuXQlNs733cYeuO3C9D80GfMQ2JVqGxZDULkveJmoPD3QMaMza65afdCncTus\/gcagMwZv5txzChn73RLlZ5tpa+X2f+vdPCFtQVQ\/m+XztdvBEfNaltA3C7B3nvqptEeMfiL3MSDEoi6gJXj1jvIUHvGppfVtSz3Zyr0Kd\/GBJbF\/Ht0sGd3zonRoyH1984EBxYEZ+7YXb97WfwTqYJlYU6grSxQ\/flA5cOWLe13K3LeJjGvOeG2WEi1BN8Bd9+ywtH8RP6FKxA\/CrOj7ufwmqkGNpVKgj7kWOrQmd9TS4jHW\/Ix0JJUbyBmVBqSFBgjWnPKfeY8LGrjut7pBgkXCycVXnrT1u6VLlhpJZGwOJf8op2UzcNpX1l4BfRhZ5aBXc0RH7asjKF2MFcjhzyNqzwm9paces4n5s+eza7kAOoAZwVL7xSbCAUG1uGggSLE5GFay+9IM7xeX1sAnkNyREiKypyT0uO7vQ1L61wVQ5xHxva9BmNf4mA41zS2sp\/R3Isynabj9vswTycBGZpliIR7Tx3GaW3mZIBkgK+5onQK2T3Lawk4SR+iau\/901W5O+DjpOrjS1oZS0oxLmjs4MAkJ1lgFsV1m\/5yOyrQEvFxjrV600wkNXFq9Om7F99r6HwtHI50HTg\/si31beGNP+UQg+zfnhD2g8uwNW\/ngdSSXJgBnF3Oe\/um2qRDmaBHyibos92QRMMejzZPvUr\/\/oMKOF49xSxqkP25tMpKGV\/QZM390suZ2H3CjGGAGGL9f6VTZwti80VzeqgEaOqTo8dvf5aF+KBVkDKm5denuVDAz093zrfjuedbbeaiAZFRaq9\/wzlqbJbgut0r\/cBeZXKnZMOyotjIbOjeIHzHFZnzxHMKDiABt4imHVcbS6ZHkKQW3cVTlSyM\/3QMWc+KuO20f36fKRvDeBaDDrnF2wdNUc82rJPqHHm0DRJSBy8ipxz6\/NY8K8e8AmmySa1PLIo7EEd0rSiMIbgFb15qr9Svi59O9R1pE3VPz6KcxnzhX8Os\/lajqFjbOZcnKt5Kh5kWB0JW5aGWaRs8LtUwpoGdTq3cVhZ0xMIlSBkGc08HtO9LLBF\/Iaa6VAiHNxJSk8fcYXhqkHNHS3dORCITE2vUiWBY+s0uAzkH8Lt8JAmGObz\/skeXCheL6SrWnvqkHlIcW+PLBrfmhXQJ5026Q2KMz1i8HpGsLsGj\/e52xN0MMizrT6ubGWVM3Mwc+kd7xKsh0FqhKeqzHy80lC\/ov0PrthsfNlSoyHj\/zXkqlWocmpTT00hc+sZ3dFHfWDXnW9bM04zXGHSihcYcQ4UX5To2I2tl4mOg76Vc3xi8fHD0uwgCbD0CsF9tC3w6dSC4aheuBi9MXPyJl2ifXcN6bt81+OgYBJv6JuelJ3Ko6r5Vjt3TJx8om8BBLMMr0aLnEtumEXCBXOByW18Bqs+lf2iVMSjPcK8DnUUSWSI3czEjfeb3ktfaminVZD945H7ZfjeZ1wecGxGy5ZxubsfskIghDXDortm+ug3I0nZllNUJK3+IRI3q09D3o8NouLvrdFhPrIGxgjGCEpO+ouyjt2Cc4k093fbuQmaOQyd5oS+24S6Vv0VZ4cP\/SeyxpbWbX54stXYosMYyr\/ypNRC1qptBdnfs7b\/T4gJVNbFkpR3LHeZAYueMG3dRquSbPb7Z5UuqSpGPejQ9EarFwACMMOzGKWqRS1LIdwGggeiVkqpfKQQH31+mkDS6OWFgrxuo\/+h56QQg\/j4bLA4LGKJAutANHK6C3z9Jgkco1E1wyzxXJ6CTWBbiu+9furk6Vx5g8vwNcCZFkIT759eAtk2lWuMHdzOY45ZKnTiuE6P+UTQAQ2dGG73UIKHNIm\/7Bwa64APmMZsxB3K95sepJoJRqGArdXME6Ikty5NqdRUDnSWhIRgEUbfl1rAujiMddc1lHZ\/WzNKbp2WzT+KBggv4MEBUNqsjTImjoHL508t0ikX\/NNa4l9FpJJMObNvu6\/0LF13oFNfTL3SHk92KFMM+vmEw7aKTKOq4Wcokdr6rCDCXPEwhmJioI0eOOQ2GQGrr0FFmoU7kYxqM8o4q5gXZRZ9cFujZJNmhjRgFsSM8+3vL\/vQjdJZtv3+W+H4APaZIBP9sX+ez5Yt4I9yK02Ym8iK8GG3eAu6pQp+0CN5vQmvRiXvpOJX2slB2DF6SuztUBXDv0BA1+nPaPXe6K7W0+xGSE4MqjUM1hnkQzLc4g7MD0M6Kzr\/H74FP7zJwlpAKjvihighggCXfnCQiqJYTGW6SNE+8wycyNdtUIkB2tmSiMBP75ln0YE4v7wkNy\/drENC4MmW4grGaIxN6hRhF4jV1BIgO3rfsXslwa4CVTt08gFDf2A6mAPz\/AF2TKk74yH0LiUzv44UaB\/2msYgWU3hvNUKaN08JruheoPeyFporBZwm7KOPtcToLmFrSeOwt7jq4ey+UEyJoyI+aGoAQOzCqNh7TAYRcogD9O6Xjyns5FiMcE807+M\/ByyDnLPP6OVukIj0hQ26tTssuwnHfXWZvgHDGSJc62aP33lfMKKHCy6Vcqrn78aM9+T5SS5g+NcchRJQzjFLnokvUfOx\/zUJXaSrygUj+sO85NjkjLaeVvKwcWvbh5zKEn8owf3nHhfzKI7gIBcpWOK9Q8OMccLepDPAWvV0omK7Z12G4v94ioviovZ\/mxRWKtpsXKD7gCMIRRtNL6bBGkHqe6my864hV2u7QMF8iBI3Dl808ED0gcBk1uNw7Lfu7k71capRbDi0uM60\/xHb1F6Na61Ihhsr\/afnIp8ksfG3UnOpezRExq7358zHw3AnN0mZrnDr464NW4HYxmJNWt\/opEzNJSbwXztWxuh\/focRDX+nQ9HGOTJ89GtSC8TZumQMSpxjrqGtmiuCLofpMxrPGRYOvwqHOwdVGNsQRQcKXvGKMPKUPXfUdjoAua8vOEWJ2Eoy+agkUIXMqmDYxdqTY+4ZZhB6zlQorJIZd9keBnqYFQalDZ7bsfplFpRM500az7P5gGRfVO6\/q2QORKBUmnvpJfYY96n4yXSropYyZNQBjSu+wFd+S+\/WByS2AXcZPxNt2UvW5RAhF4U6tIXYDkQ6TVWWmvzBr+5vo4PBBB1Q1FHVNZ4YAjkhNSq6CJhxIU9fa2\/4ok098TVUIZtnaXul9Ww36hEUGgBDETfFMbJo7PNaRbyteNBCDzSXz4i8NSWjVlFvXz+JqDYHWrw\/UJ0qMPYqSDqwLamFr630rYnGDYgaLZZs+BMQD7OMNqORgEAnIOJrq9m8uNfIY7JdmXOpRUYjEaDhSin\/8QtzOA0yH8pJWggYvHbuqoms5GcIzU3kgzc3MMQOauaHVIga5fuPXxgu5t0yDFvfyy95B\/JtXJi062lQUtTIQkZUhMZc6hIBYS4M3v5W30zMwrmyxWOrjNt0E5\/naupw1dtPrcXAWckkwPQNtwG+A=","iv":"c172d01cefdfbbf512eaf1bf56d3180b","s":"753173c7a909676b"}
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