Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"a04c5a0029f172017f7612d5a63c7e02","s":"ec7e16080b6d0de7"}
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