Marketing
April 8, 2021
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place. Image courtesy of Karl Lagerfeld
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","iv":"11753b31fce01eda999f150ff6e36137","s":"678f41d19a9bad64"}
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