Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
{"ct":"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","iv":"d825b951ecde0e2a75cc41e7523c1dfd","s":"d7d519b2a1a41da6"}
Share your thoughts. Click here