Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"fc296d812d4afbe70b73a813813e3c52","s":"6e85c5a210a91b41"}
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