Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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zsRxNF0c4PZnvurhy8MGrbXiKAh7CsqK0knGKjZv6\/Hr\/pBir2iqjsikSmRsZITIMM0I6D04dlxb4xCjQ2tOV1iQ36dI4yFohczgvD2A1dN0Dj7j0b8SZyEAHgED+spDjWkryEc2UbVN+hHprVKgDmyqxkypb3fq5F7z5OZCGoMH3ivPjp1oCOqYdtwO6bAEjJ07iHLFiiZO1WALk9xqL944MpKwxqLheRVXlew7+CuJ9t98W+vOPWwN63fuKDYAB8OO9DGJ5161SbiZJ6AUokpoDSAktUStDAydV7as8u+hFsDJ\/T3Icnl8ikILGU99TjNSgl2n\/xNzevV94bQ2xgoTXR8seMF\/t\/hVQj17JC+\/NnuHv+XHrQXekgyi2cY\/gGYr7ClcxSsVWPEt\/UbzC4vhi\/KOM7fPADUFHajs+3EHhZiSQ+tgZrzymGShQOzcviE7g95GJd6l+bV1AYkvRNUgH\/Ya9WpgMGPoitiUjoQxldHVPCeLfW5hXiwKIxDqcRaQ7yx5kSNC0QXVjRs2cEyZugXDjlc8hItz0oRliYr9lsXmx+msyVBjAUCpdmTUTAG7\/\/\/7X4irQc4biTrmHcQ3z3uV6K3a\/30jXv4D67XDStK+yAOc+ai0MQ\/o1xhE37PEpNy9PDIgsYod94YvC13BW1LHRWlqlnDR193fQejU2Ha33py3SLk57w4khniSeYNd6Q5cFsySa+RfzceODrzeIqNc0ch0IemqK9FBoc7wz1aAiOTB9MI0rutCmzJrJMMaMAZV+ft22TXYxnycIuFiAgk6V0N2k6ZuUEW9yjzZMF02scBWnY18E0mnZJLuooPHu437DfOZ4MYM1PQAaATlmxLidci5zPa24HFYWl4+frt\/tRug4JXAZeV4FaepPlJ+mAYL0Wbj6orUQcugORVb50o2ZkxtEOafN4QybtNQ\/kgYjhSTKthj0xhRg5Bf69AP6ePUB6x\/4+uIRX2dEosfxtAhtISl0aBmrnziIi\/g9wcSrGPO9+AfEMqMXCK\/Rf6IFCcggY+KksbRj3+H+y0tSWq\/5SL3RYpWxskdTewJ5a1jif0G4BtcOazpbVz2T8wxF87OnBKY5CY7KEzgQpfDXOC2s2vECds7sv4kR+NcXVvZEBEr8VMMGrt6uYDEe+DRc\/0MMZgLQ7bJW2P7hkUlS+nTK3JqkpO\/Yzc2ohdSKvKBeOl12W0hmPm0W1\/jbk5OgxXfNZesWuyq3ySw3KZXyoX9PkRc99jP8o3wIY9y7YSNwur2ot36O2vbjg\/YR9imQk3J4Ofce+DMVnHgjEWxegRZjUBXPg4kgJsbYmUwM0nvO6SZEhSwL6fWRsHp+DD\/NYBw6M45r8wLHibsmLDmID2agTAWmLZcydheswdggajRWFpCQUfxlOK5IdtGg46Djbswn\/BOnInvhujKSimjWxQlTJvEMRv2WjkT0eetQxp9BSbKMv8r0K5ttsWBkSVQQXdrPtbOPrg2smS44CJcvDiBVR63anFjNjDULUoz+rACI9eao\/HduXuJKhn0j2TJlK85ZkG2s5pJckhTdST+M5bU4DzwBKy2xvPcjfjTRQJiJjjGVuRZl1sx9zoQHgmivFIUqrcIC+J0z62yqBWnNL0acaB9HvCz0oMqaOXDXTZFg9DgXTYrX55Xxm1VJXjv7C+sO38QoEy6WHXkhqrQYkoAL9IvyPLDanycDADDPKcz+4o+PTJZNm89LibvK9YDascfkiW2jYWHAWQ2dizG5mtOyQsLB0JtJNt1piWB1dcdfIkkWlhYXvrCXwnBDBObeGiEuAaXHJn4sThgjthWK2+mKZ8A1ifG6y5MdBElIV0uQ+NU7hscRzG3oA9mbZzhTzMd8BkGby+D5WmdW3B\/EALU+zIGwi9GGFVCrukrjLAK\/EudE0l0K7MgAQyNytq45jpJME3rNv61IwvQUVGNnC77siLUZdULOCS00RnUP5HW8s3dbbXarpNBqjP397HYIWpW9MRmpUm1Qr6ek54AEo5DvUpqSUi2Vw0el6VbzkgraxbQw27TJuUf8InT3BVXLDIkT91haH7m+kYR46dxBj6oPAJEVK1KOPVWGZIhFuTJTHY\/uBEpZUOSh4i9bZv9PxnpFiP\/jzoffh1R1TtP6E3iR6QTGMTNhCEdLNaGfbGjkQB8Z1Z\/8l0fesE+wuinLYTFSlhcV594ty++SyiwOABEZcrd3pc0h3ZM\/kddQzfhfX9Y0YzOF4aQBZR57braTZlYznRIw0Ns1qNLmu+dl5MiDgDoloMObqSO3LA6K\/\/udy9K1r29S4RqqCx14R9gRYqywR0LyFeq\/W9XNgnwkEMlQWq+bt1TztlxkfPy1lPYVNlrcRM59mD67PskhfQLBWnQxliF7BSp8RRiwuzjYbavxjRwmVXWPAkEhffNGw3RP3drlUiu\/0cbghxEXO4YriMun\/naRSvm1VWAoDxbbOJVJY7mjBZFcMh8oTtGRZn41BXsP88OPRlFZCACv86VdNqKUhSQYGNF09Vo6C098h\/R3z14PC1\/UugEzVrbHzyBkxrh+TsHoJ9OCGgX20CGlF7UanvADyV+oD4sYCvfr4Yb\/yayFlcnYdHK9v42K3wwmdHtSIyIT\/8mjE1BHv5y+2pRKbIAOE8sVvDcau2XeEAN7O459wlNieU0sz9qnlngLWt0qbRqK4xlhP93qOA5jU8KHAc3X7VSPxD\/wqtV2ms8MpGutNGs3B5GbuEVvvtk4GnyAmetLw+1+Mr8VbjEH5b53wFlou5GLencdgG1w9Nizxqy9EWQPUbNtwNcHwWgAT7o63peULG3rBRwk2c\/NkmWe9eQUR5b3MpmTrV\/rZWuYQa3iikydp0m2kot4BmfxGCpU4U=","iv":"4dfe07f61bbfcbdfe38572840c7a8002","s":"512d740722a04bc4"}
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