Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"cf67ce800d989e37483138ea5658a864","s":"24bf4cd09c52a3ba"}
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