Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"1512d3179b3a90c5a50999009bd38cdb","s":"c4c12012e6a41f3b"}
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