
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
Facebook has mobile applications for all of the top smartphone operating systems and has a mobile Web site as well. The company claims that approximately 200 million consumers access Facebook from their mobile device daily.
This is an obvious and huge opportunity for marketers. But it has been unclear as to what Facebook offers marketers on its mobile destinations, until now.
Mobile Marketer Deputy Managing Editor Giselle Tsirulnik interviewed
Facebook regarding some of the opportunities for marketers on the social network’s mobile destinations.
{"ct":"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","iv":"9aac4ab37d9d454329c329fec816819a","s":"3a6fb451b20f9cdd"}