Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
{"ct":"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","iv":"193693dbc234f631163c6c43bfe0a95f","s":"f6f24daa954c3937"}
Share your thoughts. Click here