Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
{"ct":"\/9VBnx+cHyfiRnHKH3sOdM6cG6usFOBhGoKTjlXtqhjY98haJEpazHFw9\/P4cHFyBk8GziY1EbRdUjT2LvAELNgAIamqlMNmH36N3a2NqKY37Av+SVwkz1jsAFvAaYE5DT\/Ds6KLK6hiaEjwNwFui3\/oQpwP9AlYCTq2yHd0sRxuQ4kxYxKCO2IaFgAQrsCxXeaK9Gcs4XDGPR2Qf9qfpZU7sJXAFNPvEw4m+4\/PQ0GrFiblg+53rNIQvN1+9JMnu0ACND24fIOH1s+t5X77JzeHk2d5+qeu6xDZnQtkhOQaKsWGewQPeMsgBzTDLCJ7\/a1caDbZuU24mLvz8GEPBfGNOSCGzFffzEy1duE355RiitfTg6Bc+goU1NVKX0+zFCbdNjg6qZZap7GJc9mve2cdittFEG\/bpLPxkLTPCtC1gzNBbkTskwo+hzWMMHvBC30\/CtPg9gLCtyqEIywyxftO8Lg+PXx3aToHQAd5+NvfaGTrTo\/sgpxY4Kn9TWMVxiCuaXi9UkhIHGkzxKIRjiZ\/A91iKwoWmPgaSJMsEstvrzfn74OoNtMHF5bfZsBGCbQAM0rxIwZRZn7EAUUFHm0SYO3siDMjKag70k2e7u9Xi4sa913fhouDejqsbfh58GRGzEfhX16ZoZa9Nm1ni9TpiAexZGLZk83Uex6sFqcps\/j1\/iI3M5dn6Qp4f10GW9FLpXZbEgL7sAKGDA212PsDz43aDf+LV+avHjw6EAkiyfoLojt\/qMRGGAQGYc+qA5vLzuRv3Rg7crTv+Oz8t1CJbGfXW9Q9eRaA3rmTjoobNw6GphHR+mWXYsRRjMqZltvfP2u+QFaM5nknHZuQl8Gc1BPip\/I\/cBC69ff5rl6kEQ7wMon2WqBo2SMcr8LJKeIv08nIewJR2z2evp2a3AXBxWQdmu2+b7sepu7NlV1zDq6uA2bciYjZLU0HxpmVEPMc2BhdThhn0BBkSt0xXEBs89x6g9Hp5z2axzDWOINcTDkKquvTaYrJC319\/qMXZ43yw2nBHZget0l\/Pr0CFN5Dyc8V8kHAyDeTcdThRmxLyqIe1ysJl8fYCAu0nV7+nQ5PKoI43VOtq3ta\/TgdaliN6KQ+2VfloMZYyBsWL36Tyua\/PpiR40nHMqSFaozOpHL3l\/H1BFm5BBBZt7dUryMSyoPHfREOezSu+0uYvbZM1Vsd96aFHBfR0hKj\/9mhuzZLW6OywViMA1E\/y8CoSJgx3PPS\/YTbHgR6rj16d9D+67U3u0QrzXPLZwKSEcV1VcHafOSNPVq+8EBAP3psy3rdb\/UaucwhT8ywiL8VMq8AOV6RO8L+n4M+WhIZhp+gpjS1hptq2ZCNSYHVQFcT5+YqT5eWuysNJE2pqyRzsrNAq8\/4ljNSQestcyfbxE8\/P0jD1sNAVvU4UZiLjwX1cH85XZUe44H5SE+O8DTY8aaRACYkmaM7Q2k+sCt\/V7kWCt77+1D7iGMaeqK0WHuxrg3L\/CdJOAv8VTnEm3MqgdO3cLeqmodhU5gcjpSIEEkU3ETP41l9lXvSWmsyLRi+NgdZzRT0qqczMk1ZcDV9gwobIf4W7sWfchUULrzHdt+UrJQUDl5EU\/cpmJNbokw9p7y8r6V1yJQQwHbmMwUEfFTTLBG0IrPP3wH2uQih9rk8UNYXk1GV5eRnyCMTGwfejJ\/n4LsY41QaM5SYVOGzwlUjRXsDq5oc+9RP08W6NS+\/qo1VTZYTSpLY3F3g66ptaIfqBaFn93vwXLMZgNt4ppXVuS5vfasDIvCxrre9Nd+jlvYg9VZiVhxROxmT8re\/u0UKdGX6jJ2tBg7OkbFcwyJ4YcCXw+4bGnOyGC2o2yu6egC+2o\/30rK8nMTGwDTTikQeJP1l9\/NERDqsEqI3vtSRiX+b8DUCePGZCWNAlHmgXyzjTCZukPfOESlrRBu0uTAmeR6VI0gMDBtPjW4GfrsxpirjP1VV14Yyx8sFK0woVWeo+3tM5QZjVtoQ3\/PCiaooMSRVnT2FlSiQmh5kGLjt++FvkATlUZPvKLdC5ERUeynmFVl97IeG8Km3OwkJDuLPlVP3GmmLORH9GeurO2fiCio79L1Gpy7KeX7D7q2jnjRy9PUJXz5gdRjFL7xZcslCE4zzIKm4vc\/mCSk4V7iusSXWgxAsKj+C8P7Pgkn+yZrla761fgdROtpvkrv5Ec7mNjTTOIIMraZy6VCJ7ctt8UNFMYAyv4D8FmsWIOYaFIWx+wFgRXfKwXvZPKgsG35CQ0hhBzeiwenxFcNS7Hgem8GmE2dgZ8ZrkUx1A+7p14Jz6jRZgxoCMVe+46CX9zDqAUcq2a6FH93YYUpWG9c\/A4zBXv8jt8ymxScXWNOsWsfb2OYqKC08WPlDHYFEeXa4LhoMDKQeCosVoNpeiXciRtkRLr+MLaBv3wGQFlanMAGKWq5Bm8lOj9gxG0LHUdhkIFUJbK6rdQpF6WwFV9UVNzMhpceHoAGw9mvQsXTeAxYHPIDzDuGkBIKww4zT7esg23P\/d7CB9AtCWSwpQ2VDfHSw8NEnm52hNqonWXpguOUeK74g5LEZcn0B+Oqi43Unl\/\/ZhpiMp36B9nBg+CyXPSzGBcTM6IvVAn0JxzWMXI7U2\/lLDuJUne0EL2AwNHKSWNThYl38W1GpgKAj8qhMq1qWkMzlj6G+gdCEETCb7bwQouYomIyFGnOlJQh0LSrhT\/3LySLfNOjhhRbuNH0\/TZ+GDMQTBRswOBMXCDUwoIxSfdUEEZWyWaREZXvgjsvnbYHengHY9jZdZB8EKdcfBXxHzDF2dXJKEbEIe2j5hUDMbg88NEOEuqspiPS7K5F2czREdIKX6yT1tn+yu3W3gW5Un+q6ESjkuy85sX\/FFD0tnN\/9rnEZHScn3mTuCcTVimXJMsbULxR+Nsd1NPp8syMohOUbQS+VtRxewP23IeW9aQQCMCA2IwUr\/oY5Opi8knZmDXZNSw2cjXr\/UArmv43DYP1B+yZgKHAZDJ5EGCU1nq2Noll6C8utll5jZwVzXEICqvBYc1fmm5effjganA8upzMJSM08SiuTSEArqXqbYKy1NKOSMZCIIeXq5OKIQBI510MSEGCsCqzzOqtxEtltw+e1CCXsHPh6I3XCw9C38xODNEITOkkWWsAY8+GmlVeIYQyKpo185NxIyV7JhKjv8WMKcDRhC3\/GdrxTMpR5RI7IpG3ASA8X1x9ZSJLG+n4dgZ3WPoqm4cQpDaoDCnzKf9cPdN2A0MvBUrOVl9RjgPdPT2LWufdfjwIXxXaBeTNlcaRA7j\/V3\/i35jOcbaCw9iRYqCXQN9aQXDoFLbAJirXE5kbNTSz84wYpKhXTLXaT\/VqOLwkeoh5GudUjNXBalbqz7T\/BVTjV+hYaDfazs0hFE8siX8snXI0WKgrTWbLc6wsmGoq0dbJnW7Y+xpdRpAstRaFKHtLjKyN7cqPm8H15LxitSUL+Z2GzF9rW+Zhu4mz41Hel\/ViPOqMUJU1fAgN1wnVehW9lS7QtCWwecUTlCYFDqFzyW\/aU5LKOuSDZ94D\/Qva\/KQuqJ7wHJnVgko2rVdH\/xrhqiWUzCE5L2t3X7tOuNZTHg8mbOIdL4iW7pFrstxpXJCsPa3pyNvTsoJIteI\/8XFgT04QlnpeikmeaVjQiX63dNTkE7+0tA09lJxjQ59JrjrnfBfMo1uPkX0TwFdHnfzqWQLQL\/9aaRLlsnsH8NYaNPTcCJndE+qgS09rGzxagfvtQOb+Iaj5CUW01T8N6rqi0Www588aRicIN08XUMEemB2Jg2eCfM1x6lSjlUlrCwWHJ97sQBTeNxsd30b130zedjIQbKNKfRn3CNLRC9nxCuqnZuvaWLGpQk+YaTjafOdzYqfTAvQdwxb\/3Rim\/BWcyKHcxzW7g3YbRbf3exqpLoW8IRs5lbG0AykhAYspUUilbgBy3DSm82EXq94sj\/fLIxlxYoq60iImisptz285Bdbz7bml5aCmMuit4k89\/uNX90uyfoZVc+FxkBZ5UOSYj59UJB6EoA+e5G4CZ+SvWTDJBfcNIolW60QYgIjWV68Naq9P1Mwu3NgGCBR4KIt1nhXOsRtu4PsKgCnA086h5jLedzrQ8f0HiQX6ZsQ55fzpsxTccszBXFeyX1qeqtD4YVvD5BdHr5z72ktgoDC+DIO2SplNnlK70Ooo\/2GhU3H5XbKx67\/CPzkSBq4x5UUuKHOXfYGKS0jrfJ6NjhyBnKcTMmGSQbCq6ibWb6o5hQ\/l7afOutIa3GWUr74ek8a8uR6EMx\/p+9SZs5tQboJy2Kv1ut03Th1aM93GMvK04d8ZgcFsWoi0TjxqlyxtgW++nrtqNSILaMRsdO32FkQec\/nQS97KOLd0Dt+ESdb+meYTKnOJuSCglom1h3kNlF3LnD20M739YDaOrvLoAEOSsTMUwun6zIhfRBIwUWFn4ub9gmLKK9jMHMZuYinPbSzsGl7BQv37olUPUEmr\/wdPHpo+oIlGJ7OSO86wJQai6PT5teVsr+LxtYRouwjnW\/ApyZHD0OdyuhTHGPdh4F1HRmaflG+lpURGQ1waF3Hp4aNka7vzwFYPTOKGIVfaR1VQD2NVkAiibtfB+FMcOnpYohFZqDMs8iD3P2Uxjd6aa\/Sp5vznu+uhUdyXxivBi3p7ixeCWd7sheXWvqJumMTYRC2vmjWWkFpQmuUBWePv67uXmpCmcebpqyb6Ac2YtMVmW6Oco4lE4AHzTejQok7MSBhWjqJO5VD1j5CN62eTdU4M3y4FCAlDlO1FFs9hahXqMaXJJ+yBtCnXNlzqS5bA5fLC4Y5ZAhBiZTpAZDU7ntTnm7HbqBxIG8kkclLcFT5svMWw8vahSGggVHHLDoZQBINgOpNRceXQ6SfkQX24JOmDrqJVKXzCyi\/TWGar2nwJKyvFoZbrczJNgen+Tr4I2OAoxyIrFVhWg81nQ+OP7RGNNgBMsYvmctdyHZyhklW7wem3lIOQ4LK2yAOA7VCPyWu3fvoU6ShNbAvBjS2R7GOFi5cW\/wddrvlim8kHGM\/fv\/MdkiBInaAugevuyylXWi1L9CYwOLYHa6JqgFgww3W48WspO9puA4MXaWIJkObrnuZ2QMVo7NZgo5bqZSePCYb507BYbBBueTLqgU6TV+4o82Mi8HG115aevn3OB8DjZjRnF0gpGxstv2j8zcvuazY10CaKQh33l7KjmTuhK5Jp+Dl52vLhiy3ploP9\/4i3E3mRKo5TuqJMbIjeyMrItfHVn+EgbuvNpYsuVpuZTJQ2bh0LPSfY6wZUX2Jw9XBC2ZmAvSwwWsC0sMTzn6t79a0zdGov8+D2QL+0Wrhcglb2FIy8YGbAo4ZGvAlJAMI5QW8j7hXPRvFCuzqBwq7\/4wbrXBCwGMyAPLA7u8zhLaXLrO7AqLxVdLbbDd37+sQEvVMx0p15s92XXAPD85dkGoot+9f46iMsNtCeacOnvEQS8KGJV\/HRwJFLFgmou9G1YMelQtqe3BOA1DM3kX6UzFcM8S7nHZFv9ZSiLNVxl0\/ZSh6OvnKp0ctsizYsgvT8C0rps6sI+PVFi9JN2RwFMgf0c6iej8qcjkWIiCD4yO+lVLdvAbkqCg8oMdFEOJN3lZNr6CvkhalY1L+K8Esv1\/13GJNNA9CpLyfWDKVxqYvoxxfUnSO3bS4NaS1Wezj62YfD5JFaxOiDXAas9qkMIUXQXJGkAeo9\/PAkeFePLl4RElpnN0XDMUbfVyDQ+a38RqXQuYPJmfMs4s377IBXe3qBzboNPIgadcuxe5JS05u3qeiP\/glJhXgqCY2\/xtMRYy6a0uIwHtfmqF8Fq9Q4eYgaGIXHtqTEQXIY9vg310ui\/\/wCBmlw0PwQzTXJCh7jq2unjTl9VPrIWDrTrtfwWi\/RwK98M99wFJD8nSEbRirOzP6SoTS0yYljWlpYyxSv4M1n1d7zTACukpz1tuSwhOHji6msiLWTDcTbukCkcnnphOyV8dINPeWFTtuUxcXn7PECPHZcKrpUqZ4\/ACcFP2fRHEYbW8G2N6ZDyckvgaI0LLyhdFa+MvWhQi31zSKOLc6JhjyjNL8KWkghD1QV6RueQ7Y3Pvzxwc4lQwlFSgQbbhncBqzhhXrV0LAT4GcCZNFV4H03CoMrIUIqHT\/5Res\/\/3baPeyb8Jr5hiIPYOGBUcOTyxyK9VrC+wBKMbM36QLC8uxqsPsm1AM+61sgFYcn5xddVIu2s9qfzJOheHhn2DGM\/ior1zoKdk21th9mMrgHIylflBX55SJNRNhU7n2FB8i\/LmrizdMBxN8PF+jQWE2zEaMZvOedyGI+HEjXb\/R6o4aGprc8EY3SE9\/ip7IxRX\/qL7p7flhmaVQe+Ncx41pGcXLOOxze2kzcTHptYFQWz3Df+kLkpRJceFilYGxLTf1PsUCSxX08Qu1bdGwpUEEtvb53svg\/iePvPMzrIoSYwMI7nc0+CP5t1bBMby7FpCUuqro6OXG4R9WMf0576lDAtqReQ2e++18OdzZZCV\/httnPYcFphvfegDQtKuWuuEfQUwznwqpYnbudH8NV2+\/DOmdJ5otOAC3PFRAProZrLX8vpO+5SRzMwyTHknMGQ7rjDayoPiJOkLnMME8BYB0K5PvBV3ZcWDnXk6ctVv5st7uEZTFzve9LCRn234Ppp2J8twfUdHJEnxoRK4W33NlzJ59Yecqekc3YSrpxNwr7I\/bwhNueYbrtwsT2t0zlGUnQ\/Bn63ZjN8f3kV4ed0VXBdJjlkkciECoL\/wzLR+fkHNlr9kXInFe8DM4HWw05an\/EUyEApWOobdsF3m1eabDcg0vtFmY\/9MveO\/n3OIWI+SF7M9\/kSGtguEicIu8O3KvgLj1ji4HFuVQ5vMjB\/SEmS1\/iK93lZzK\/qQPmmzlMguMAvbSF2McmjCZwvFzPPlkJENelbXCiJWgaaBL453J0kIM1V8xiXgZEX\/ikXvMzj7602zoz0fvX8ypl2N6WB4L1OqrQLU40+1A7bVoaQg3eH6vrOI9Recns6nSX5YKC9UkN24bUHn2F7xgBluFdVN2amhNcsF8w8eNutswV7Yv0\/FgCA9mbBzlA+uWTKhYNV1HBRRVz+xNCHxviORV06uFNiU0NdzxVpog5agD69fsxxFODC58XDmHsmyAI9j8X+HI9yum\/BAVsVSNWGA+2PL4sRfeClPW4RMBTGFxS4VtZSiRhuYhiAnQ\/Jku9Q0DnAnT9O9mV1kEUxykmbc8OuyURIY\/1BsCB0AKyDwGoP5fnstSiK7dkupwmyUjZPuRi+ywfRqGxMa0hONRTxwfthwdvW6XXb0PFetqb+0uM4wd3Qm8jyUiomVMPecuggOgdsE2sd\/mAZG322pQ0pgkE02h\/kz8GTF1lC9J7EKm4NYeT4w8Xq0PftcJ234sBEjmMjXLOpJgjyqExg02BSSQAdAP+Kk0L0sD\/NYC+5\/vIg0+cnlxJnh21bcKuqoRlvJRQ74v\/nzRU3L3aoU4gRBUJ19\/vHFJ0NhfyTN3kO\/gSLTdq8e+mekgLYMPlzScfxQbP5rKhV0g5XckW61\/zH3wddEb4WCuYiVrG7Sk7sF+o8Y9a9vjKx+WLe+o5CpYJgrmcoaLEbYLdwLsBWq9mL45DbUVKpfNH5bvrEMeh9cX8ZGbHQiO2XdxXcvRFcFHDiFInLYPyU5KIN9NqMYwPB7K\/5o9Dse6S2hl+9yVyXUJifeSuCKyk2+EovOtxMeQlkfPWGRtZsWQVtPJOmH4z6B0AtSG\/4mxE3D9n0f5h2puH0BiE=","iv":"dbd885efc724b40f96426be9a5d410fa","s":"e80c48898e42b527"}
Share your thoughts. Click here