Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"2f2b85de808c6e3399287c0be8a276d4","s":"d230b666a145bbd9"}
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