
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
Facebook has mobile applications for all of the top smartphone operating systems and has a mobile Web site as well. The company claims that approximately 200 million consumers access Facebook from their mobile device daily.
This is an obvious and huge opportunity for marketers. But it has been unclear as to what Facebook offers marketers on its mobile destinations, until now.
Mobile Marketer Deputy Managing Editor Giselle Tsirulnik interviewed
Facebook regarding some of the opportunities for marketers on the social network’s mobile destinations.
{"ct":"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","iv":"922dae40fd6951251543294f1a522391","s":"ff8a94054b77cd31"}