Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"aaaa5d4e35dd2155f9b3d179bdca4574","s":"06838f8863261118"}
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