Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
{"ct":"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","iv":"952e01ac410fb68613c7002aea2f5279","s":"b55514c9744e8480"}
Share your thoughts. Click here