Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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MwXr4JfN7VtRPkFHm0O9ZfyyPI9K7hn\/AlriX+Pr9OiSh4Ce2edbX7T3VWKA2NWb46oY\/x7MV3EK0XkiL1nLsPhynbLw90Enp7XTFWWnVBFuoRLkjY1njknm7Rp3u2ZY\/axw8g3EEVRqZl9DXjSVhtqsHNtWyzBzYiBT7W0q3tqgvfMW35yMipLb6RjLmhncwDf1+Sf9o9QTVnqTVY\/dfz5awiAXmG3Y346hBXv3Yv\/rlaIRWiTh0AmWsI9vbB7CSXuxgbwkMzdFXaxUZmUQsZ20ve3OgvRCZQhSptBZtfeGENaUH1iYfG\/156MarPFds2LTxfu8NGDM5Hb3wIA6mhI\/Du\/0koFxtNnUxwo7YZH3Hn9+bCFSEPo+OsHAYy4MryLlPsal3Sh3hRv7gG1nuoZA8pAhyE58wHHW7aame4nWpnnzXbpMyllOSXPEw+SMQC6wIEEZnFR0Q7jobpjSqBMePKKrlsKSzNFdQE\/f4EjFM1+5HCsGYrOmhQ9lFYTsHofTSMlzncRmueIYZvNBIDXbFZfH9CbiGuC55Wg1cbc9sg16PvnFElFbC8nSB0OwZ4SCiYAwRd4WicbtHj\/iqrAXEuORJp38FVjD6P88nSk\/GKo7qBw6q33qMRIcph3GzA3+4FD1tya3YEM1CwhOOZ5opBvGetm5hRpvgdL6LTtmuPmzCd2oGDVyGXK4RUfeMriDH1N3walpsHQ5\/ho8Hk\/Y2CFe1WYxw\/74R++95ICYQ5qRrumVJKUn3\/mJDND+gjc7z0wZqyOSGq2zV2b27N\/Yui1\/F5ty26fZKwUOjhIKmCCtMH9YKbfT+2ZpD0p8In2rGxGL5nlV5gErEkqSXJWZTW4HBaPS47jMEe1HSnvWcjZUN7F3ebpxtgoqReHX5MU2fJQMvzKyQVQJeNTACXKQM4ZCz9uyVWvK6L9h7KFrDAgzs3IMu9yyhCUG52wEn0NpdkF4jvQ3+BEgsx9ySWaFrV4V+iolG+R5qCdNxXyoxWOFZeq68KFSQrhi6fEpRAVNd7Dq7f2Zq+RlFTIRSCR\/zpmeILOVEgc8vcYcqdqueIsao\/rcoBdA0Y6zPoFPbcvH2Dx6QbyR2CcpFC27iOgmnqLJLqbe8YGuon5TxJRdAMW\/b5rWk3lRlhaXosz+qcODDKxpsyEcWDrgTSlgd8fo2O4Vaf+ZT7wH49I\/etmYUNAJ2+X84jbkSqf\/cnRgExK6HCKyr3wlc4kmW\/KK5ObL3Fh5EUGS9\/zQUd\/x3679vxKcn\/cM1SIv1P\/zdwWlg1sQD4aw6gSc5dTl191oZ9lbcavi3rGtP8CwXXZRMAibcrc+EeXm7uVPjDJuy88Yb1HBJtNL2l\/57zFZT3Es0g\/GN6qKdbV0YpeSXiA4UgXEGIkEh\/\/8sMyqP27wSn9X1tBYoxb9oag03l\/K6izb6h9sqEERmA6zzLXr8\/KIDhhMEJS1ESw9EJdAEdhakJ+H4g8akSWKCrnOPS18LtM49ZQgMMzyrko\/WZzJQdnJfEuOpt6p8TDRWGAuJbAYtUKM8zOEEBJWM8A6gfB2hv+L0LsOYQwSMAM1LflRNg1DV1bQMSoxNLKcS5g5+pGoriI9+VVt66xAWwUs+5EKFP1OthNNc0UgfIRPVLwY06RjrmjSxmkFmiXMfcwtccsi3Wg2y5wT5V0waWXFQSlwpP4Wwn5Co\/ekNTJ0hhjHctoyfE55QwQ9okhTxXUdnIIhB8U9q7xZh+1m9xBcVgz9hrVd6uIGtpxIszYjKhQT23K2jWSNE8k1KRYqKwKes9tzqZ07EWI4BZ98Y71GBnIUSCJnLuUu9ufQzSdzFLWXbOcSMkiU2iqnGlFi4UEW5\/JCKcUnu3dKXFQi1LzHz4ydihxNEjinCv+hiQ+aoRijnrnWuTFlg98TAeZy7GFlqUPxk\/ODhHGpNHYbL8dzwgVFAfC8NdekleVdyJ\/7MAZGEHOg0zs9p+ZRFJnBqYQ+WOst94r9AVsjFwyBfhkDiuBEiaG57P\/NhRekzw6e\/ymSUJq6pnBQE0Orh19xwc9hdQ\/gPyyHoJvO+k7VjFaLfmpzrOW9sEu1yIGjncA1YQ9qUzKAqMuApuon9lP9S8kAGcBwwS+8CYt3plfJlHsoVCuG0iloR4IBsamJGHoUggWjf1kQjvMYsUlH9TBuhHTh3VVTuXw3RFRDgN959WB1jM+WBTpaeNMtkSd9cnLbJKC+XwoYJL\/\/K17OMELucGepnnRze9MY7aicv4gmReYV3NvzcehaJOf5nQO7nF0uT4Hjq2kOu6t2PnZ9jsKtv8pY1vkCERsf1j7IF4r+fE0fWQKR0AtMUAoUNlQjE+BG6r6OPopZy2\/eHdoLPEv2UJF4bsZTSb\/2PNORBXY7FNWRodDQ05Het8CTVsuKR3XERUaMtu7e0X4H6\/5olOkwpUQ5rcGx7G3g3ufKN36KIILeexVk38lxEN13jxAilUnLSIttYPg4sUW9eiYRvB22+buz9gBSlnikGSpB9EmuEY0PQI2tYnYGLH+qy6VHiTVGLw2lReXXu6qiLyTlBKQukiZtT\/GQiSO6+GIq1dfT9D+g8N6m+1TsmA3iyEuL2Mz00S5Hn1hrwkUnnaqJdSGafsr9xM3oHWzAXDseMzYmQu8VepCey+pq1HWYpTcrd+eYrRJDV2SC6YJ+DRYDKELVvd+9eKamHRZM3KKqRIOP8hBhtP2BbLspaoM4cM\/iBP8rN2O4iaDfr3038XrR9Auaa7AD6iacz6A93Wry+fGRT1SoXPXYCywTxwxWC+oMj0l42c\/kDzI0ozhUpxMxMld8Y0CjUE+q\/pP9JqnT3OLs8LZ5tx7UTcVtRuvY02xbgqMgfeOCkXXZmSfiKRcwaDMM+H4WNuymFradt3uhOxTst97shX6byj+hoNKEFYRj+eOt65BTnunTuh\/mJcOAYpJ2CDUc6x\/z\/2dHoxxoMFzgaHfQyRAymhs3YCJ4YMDVH\/8XFRjMyKPAPiOZ\/IIdw0go0eQZmMKwLyFv8NfuZr23vZswPka26p3q\/U3waPcZKIRTkRdZcRkwZo88Z0K157xLVYNWVBrQLf3cc9tDP6NkE10RONtOr1J8ryb\/e1DC+NhLkpzVgPl39TYPX6OEkB5TIpdVTeDvYHs\/TLORwAGNeeh9lOenv44RYv4sm27wg4K9ho2vGDXHfmVLMsepa7ECfIYpi6+YMQ8AGNCGTqRkpV9qwzqdFeVZ4jD4lF5swMRPfuV6iOTYpPj\/eXNA3wqRr\/Z5FTwqV8UIU+Sq74vEmOBlusO3Zs1YuwldqOTxfK8x5C8y+XZ4Oh5EEsUCJ6X0jnmEksddqeDRTS5RKWC9rm+d1WLEvaXaZECd6\/SYFlZEwkzFVIhILuOFlGpJ0db58mwNuIyol0KWSK\/kTVxIG32Mua6kQoqI26khWeF9jDFmEMaP\/WclMIBxfcADf04LmExix+4mSgSeUHA5d+bdXtcOSZqwZk7f2jpfsfj0HCXG\/31PkEOPPINwGxMfbJDK96P2tVAfEcTX+QdykcaQAburZRHF2IBOzlMzodvOU6V7NYqpf7er7iBFQ\/bxo0iAiVVZyb1xm1S2wb893LU2jQMqcYVBKEPgvxEWCnzkaZW05UmzJW5fuau6UsoxGl5qhFPKrkej4XhzXi7BWNKB\/QSihM6oLSMuZPu\/dJzM7nhpchoXl8KvTT4VmFFT+8KgA5TU3qEbZhlX0yfqNN0NICcjdVmACpwfH8Uvd\/v+OCBmbF9hLIs3v2eqDC5NF0RvP5HrqMOMzJZKmCyIfvl5RZM6NmpyD9zOxGLS+lK5JWWOhPc4kRF5Lk4\/gZJkk26SldaQ8Phpn7EhWCcXQifI54\/Y4wh5sCv0WggCmgyLv5tbKbRNgr3Ot9TWcUHxJqObg\/\/pPesYA6b\/Tz8VNQvASIcCjFf6IRvYg0C69I6eAF\/rwxiQqxaDeVUSHWq4\/Fx8cja2KeItOXO9ZLkm5t840hTiVb1UauvuO+IgpoPSbtEC3O8+15yvuafi7bWeGg9CqY6SDTtpoZS8ThYCIczzmY+aSye+vc6RpyrxXB04HhUS+wvycJoHPMclbptIzxMXqEVkFtMeepWU8aUlEf9mejWT3b\/EZfHy4pBPSYC67ON9OkJxaeUJ8ydpx4ishYpTOZ5StwrgdqbtDwx1GOvg7dHG90qeaDyK8\/kO\/5WBC5Sb5l9npbdvbzoYPZgfFk6gOBtThoeD214D9ksslxW9UPrWZPCXJ5dHgl6jeIDXqfNH25vqQHn4JNKTRSfkcu4LYBTkh7Fm3g1paMiOu0BS7u2o9\/u5WnrtHQhrV0sd0ZYo8Wb60U3tdNvlERus2dXLkQvNVxAyzckuOBtHYTzCevJLr+4gMQnijZit\/qmJ7lkVphPsary6CQ\/wardCXv8TPY4ZIAlRz7DrgWkmSsiCr0NW\/xBeP3LbUbf9iI+e+CPEaNx\/lhRrN\/UmarF+6BIIA2+jwECLz+a7S10L1hsOovoRPMBPsDHPnTf9mxy9ky\/6s2HMSdOTTv87BiH1G4WEcWyu1nXej9ZVJDokLJWuiEA2XC9B0pZPbcb4mqFoVtE5fLJL73SYzg6HGcsobCxWBHrDIwp4QkUYcBzzFa61YW3rwwbhhJW+tjU5RdwQZsLITjuO4EkTeVt1oYfQwrQVBceZlepBJQ5bT4XTIifJgacMIN7k7KMbakG1e5Yrh9\/7LXJkrxzAlPYlo2W7CSo\/S27LYtpIV\/B6BB1L5MkF0wrackOoDSY2bukMVN1LUXw35\/IR\/sCM62QktBQ0eic3NFfXf4yFv6eJ5Jx9cOjAHvOaMuzwXZzWByxxMD0CE5HXDez4xKYDfsrQb3P7drItCrBBJDWrScKhfOZuB9sWAR3cErNaVF5JMoB2AoTHqF2xSRc2dEn4urAVXg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