Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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