Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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