Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
{"ct":"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","iv":"98fa4c1844d53b369703949cd0bb4f04","s":"d575bc5263656eb8"}
Share your thoughts. Click here