Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"277807866ccec9ae76847bc28639d2b7","s":"b8137c8ef5af0127"}
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