Luxury Daily
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Feb. 27, 2026
  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Rolex Awards welcomes 50th laureate class
  3. SCAD lands $10M jewelry program endowment
  4. Loewe names 2026 Craft Prize finalists
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Global demand for luxury hotels outpacing supply: JLL
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Rolls-Royce drops in at Oberoi Concours d’Elegance
  10. Belmond partners with fashion designer Thebe Magugu
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Retail

Why “invisible luxury” is China’s latest trend

May 21, 2021

Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Rolex Awards welcomes 50th laureate class
  3. SCAD lands $10M jewelry program endowment
  4. Loewe names 2026 Craft Prize finalists
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Global demand for luxury hotels outpacing supply: JLL
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Rolls-Royce drops in at Oberoi Concours d’Elegance
  10. Belmond partners with fashion designer Thebe Magugu
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Christian Louboutin delivers striking summer 2026 campaign
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