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July 31, 2025
  1. Starboard announces first-time partnership with Princess Cruises
  2. Lucid signs Timothée Chalamet as first-ever global brand ambassador
  3. Kering first-half sales crater by 16pc
  4. Thom Browne names next CEO
  5. Four Seasons to build private beachfront homes in Abu Dhabi
  6. Singapore passport deemed world’s most powerful: Henley & Partners
  7. Tumi concludes 'Uncompromisingly Light' campaign with new representative
  8. Art Basel Qatar to launch in 2026
  9. Burberry, Donghua University trade lessons in craft
  10. Breitling unveils limited-edition chronograph with Super Bowl MVP Jalen Hurts
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Retail

Why “invisible luxury” is China’s latest trend

May 21, 2021

Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. Starboard announces first-time partnership with Princess Cruises
  2. Lucid signs Timothée Chalamet as first-ever global brand ambassador
  3. Kering first-half sales crater by 16pc
  4. Thom Browne names next CEO
  5. Four Seasons to build private beachfront homes in Abu Dhabi
  6. Singapore passport deemed world’s most powerful: Henley & Partners
  7. Tumi concludes 'Uncompromisingly Light' campaign with new representative
  8. Art Basel Qatar to launch in 2026
  9. Burberry, Donghua University trade lessons in craft
  10. Breitling unveils limited-edition chronograph with Super Bowl MVP Jalen Hurts
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