Luxury Daily
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Dec. 13, 2025
  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Luxury automakers reveal new concepts, activations at Art Basel Miami
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Sephora introduces new concept for SEPHORiA 2026
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Retail

Why “invisible luxury” is China’s latest trend

May 21, 2021

Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock

 

By Adina-Laura Achim

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Luxury automakers reveal new concepts, activations at Art Basel Miami
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Sephora introduces new concept for SEPHORiA 2026
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