Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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8\/EauIYcv4NmxrlOVVRJHoHhsZtuVFED8WwTlQdBDAuiPAFQPCaj1soARFmJ3BDuytNwUK5BS3RDw8F\/l\/AQ2VhOR4S1In\/0YZmqNVZYzcdISJyGLezBCJgXRVk8Da2TiZIK3G6fj1n4uokXDGDKA9VErddcfEdg+SkoumYdfjmPJCgqL33OhQ8XOekaAMSH1xGyhoSAp22Nh30IlzREU1vvg6q+KhmPRVjA+76OOeHgceo\/fJWGe2I0XOqbKqke2P44IPeM819pj0DeRVYN2DC4WbZuY72mDsQj4iHAqqQV\/BaGEUn9ipLgIeVZXz+kehX1sj70r7D6wN5ezxngTpCwauDkKIp9wOp+6bwkbcszvAK4hnoKQX\/cNne00fLR\/STmO8vUCkgcWLE3RjwiN+OCZi\/nVVFwIMVkWH8slWkbKWlO2fVnSpIaFWapfaT2TLVNFUOPfe9c\/cS91ExgESplOsWEOktntj7j5M5bIyBGU8eG08v6jjG6cuvKeHXFDHyQZpNdCTzZHz9BISEjtSb+ghgLfhOk543vY8sgqj6xLE+P1jsEecAMaWZEphG\/QPOQFGTLZzBEQ66vCi\/bXfW0TxNOIT0ZeMdPQngJJ7JKb\/vhQQb2kv99NAHyux9RGSfmTlTNDti6obCaDN7YJQgJ2GBettUOsxQZ8z16hyZpK7o0nzJNRroZwA+kpgZbUmi63nDN7k+kg62Zlh\/PcIIeXv0LaXCuM1J5tyRX4R2SENFYW16FoykTV5S\/8+zWIH1eeXmKVGwWajOO\/XUUHSr91oc3ZA2sMk7cMqlRJVBh6MwVG7HttzedqXWmwpqUluq0hQNeXGMbeEgG7rREvIjens6uMUnX0pV241YE5d64NWd0Dn5Ovym0SrzNkLd\/j0SeCGgEZ+OIc3hk8KvIFW8MfliGGgBwfrGLfGOOQirwaIOu79sDdp+7+6SYB2pkHrROre2G4VoM1fS3T9wdcG6LxqWx+18ZJgY0ELRgmX2aEOTFeJGmFUjEbsPsL4QOU2SRAh+uCfKIkkLelY1s6wlZ8KcMPp\/xL7+IPYc3utPZdsKgT3ytESmYKlhYavWIJN0upNu8F\/yhuLfY77GNFoMNta6Kx6QKQXk9zW5CHNHp6QJ9eFsARev5uiEnVDYmEouvpMlz7Vx47D2PIcsVgkx8UYXC7LZwW78A3abkelYuktNC8n8De7aIKmhBw\/tlphzVtongDzQ0+8seHm2Dfxs4su21ZkSnBEdKVIcv4md\/rqjfDRiDrAxELgZt1fjelIsASHDozI2vSwkfFvVWyyzQ2Nf2\/eB0QvgeD8oZcqnWqtDiPAjDLOVtUiSaukF3nBkETRc56\/gYJStxe1LamA1AwnMbpGx7XeNzAXzoPkP++uBc3aIZax4fg5YHZPo\/lRltSiXaSu+Hf26x4G6uaUt9lmM\/GVeGqT8vqQ+2Nkr6yRA1A6NXc51TdG1v4HMDatBC9xzfMT+QLkWqxqcScGKqkN0fPNrdM17XpY3F3v3OTcVQe5jc9s96uo6\/8jagYm22o1VkNKDkR+eD3qaWe9aBhwNcv1jQHX1c87K5mvconuzEUmCerVC\/1QnQJ7FRToTxID++tUyOJdl9yYtFe0AvcJxfv65shc5YM2sZs8nHmD+SQz8Rk\/rdh6h0lLEM5GLrR7XapO0VW\/bz5lH7Qap7FQiwU8ExBSgkaCoY4yx86QtnfWZ\/BrYmom1IzRHnCTmhBmntuRRR8yilUVj\/zPcKNDOtj4kZPEvVfDzSWc1VJgcZBqGE\/nZFiCMfMRNYZ7ODKuLD9ldciPTLYfXZa7jeFQVSnBRGvZowsih7JfpG\/DiAv53OWIpITo0UNkkm8x83p9PFnLYi+YH4TezTLD99FbC8lS94SZR4cMrlD4Kxl0hv4eiO3H+DjRHqmWVrqVCBM2z6K9UjWep\/VSDLxXOJnSHXwZ1\/di\/w0wvrTwgBm6rIcZMr\/HwrAuSQQr1NaRjyK50TgMb23bkJ8Ub38msDgVmo9dfBIlZGu2Bpu2MzO1eFPkD7YkuhS10t4nV7hAnCXCCh+nNIxS\/6A64AgENYHo8KQr1QzSyfzkh9RnLKzM5m2Y6bEzThcpk6pVmUSor1H4j8X9mAgJzjr4SY6BtPuZH0ujELhnm4NxmGaOOE\/lOXRfagIfwvl6nWnpevskJmgHQ4Iz6IfPPQ70uK8LuFNamJ9RedtnHmDIhNIts6FaBzU43NKExf7GekqTa\/3f8aGgmiSg6L+PTnQjJPX6jDkfrq3oYEXdsEqbBdRpvuAX8LHSgHJTXe5tyXcEEUOtsYrupfbZOtl7MuHisXJBLaoK1w0drG884IqMHqqiyDhsFHcCpIoVQz\/gGiKC\/N5ZNRewX7HFgry90QCeaamRdLEUp8kMjOgFqXKjC0m4QI75OvvMSfc8C79f\/z8A8fiOQcPV1RsUMdfeGH7SiNdjI8TcAFsI2ljG4\/uYyNQvGJapVn+DE9CssfNwz9AT\/M3U09uotriCAYCuflKw3n4d8J14mf+vBJ9LdLBEZjRd8uGRVShNbH8Qd3HpJSs9BRSuLEHGTYK\/DZOSuh5zuB42lzTv7hdVTg9Vg0\/wt\/Q1AIWGNvJZ4HhrI\/KxhuC86E2QYLIcBtnHZGlhzRAFZDQigmkDM\/zyJPpJQ28LZW5Mds97WIdVu0Re6PyQsGkHpe56QM\/NQ\/CqTwoVOJZM\/rd8duJEQ+0BZk9VA1TgT2IuWuhGmvllBDa9W3h+e2PFwe5pMs1JG92eKUyoqFiImCrzmobDNsU6UQCBZmUCIElKNEUr+EuvcLcaJOrT46mVtfDyyBhaBi75HMuZRWuP5gtlB18t3OwIQYA+GrGHEh8TFXkQVBqXc6rmO0u5BAxVRRDUJRLCSR\/X27HRZNmtM9l1NAPnn+ZwWr9jGidTLGtGKQ3a831gmzXsIxdVealIKlalAis0Jnth2AZ4X5undV\/quMDFkOIJrSFrwj7uTCUi9vF0Ty6E1UZLATCXyXF+q6Z9DCYCnDF\/IzW+pOAcK6n7sQtC0SiEEmjFAoiTEaZaEV608Ks8x1LJJ4qzol\/FS0wDA5ikHmDi9Lkn1\/hcSFFWJ0tuksmBHGj1DZJPBrrDtQ6Im9b7IIIIxL8KZklnUseqeAi2AWCm1lxt6HGSPLgZU6ugE5HxbmP1NFx5BVAuxuHOEK27rU\/SnBt8aDXrOQ983U1JHvQpBjbC3dlawEvMEFbtKGRTDHxmtGRdbaRoYsibigPIYTw0S4HdAe8iEjyVorERiWnQCDucrxoQrTm7oCXIZ0rBO\/x46VyxYOSZR54u7m7xLaW8x5LdY9KefGnafxbXw1QWMhR97ULcyi0\/4kBLJQSn99fOCvwQaX07XpdEM8TKTbCN9aTkWBSPKujC2kw10I3RnQ0gHQMh2tgmnynMKtdzpclLDjTQC0vRaHY+kO89SpQW\/6OBpY2U0V1NLN4EC9HDH78RiaShgicKCCIjn+UEVd5e1CeO0XfFP6S0tKm\/G+pvoR2jxKp2ndLG11wmRH4OPcVm7Wgzq7U\/3THgXNsqRpXnS2tQK1hC7HD3k38hJQF5rBqB62nucf+Ym90Ru\/Jvwjc50fhGNDsIv30QOfqEVluhgdZ3hVuptS3UH+gqyFWx8YWHrwIZq0LjV+8LNSKIk1N7xVpHseXLkiserdlWtH4EVntbfIaWOhZ056\/WrXYk+UJajbI+tEHCafWz9t37P8Ho1oYZwTJ+dCXKOBicbnD6XCygCDg7F5RCO0leA+1LtqBQQdBNofMw6CiqmfU91zRBxJa5b0wKcRgdsB\/LJC6PcUmTNZY1JAq+9mx1VsgeMye8BEFwDhb4weTe6+D88KN7Gn\/4m0MAD+n+Mvpoou6tWIbGtJV\/JrSD7zqY1NzTXl5Fn3dZA18kAMNyp7lMAh0CSjI3U+InlsgvqC7ftw1vVBDVt2n5MvLNxaPXz2e7qgW\/5m8Ji7ftOnTU7xqJbTundUw2mc8LDz+eLFsl+CH\/0zne\/iuB60P6Sg7YKN6Q+sgd\/V0r5miI+6NL9Sj3KpzC7Nnp9wBZNEh50mbNtKHc2nEjf6ABV9\/T6sROX12qnhMBiKyqszbu6WEun34DUIQEBUqeYp2RR8Pb6XxkNS9GdCjKtkZ49U9ySD7KaIdJ6iGb2HHZWmhfNRSoruf24JpL5hrk8xGZLKYi2U7mkEec0Ort+04uXvht6kDe0+\/\/mPT5rRfOaipja+3B4zOLjCQwM9","iv":"83de8df3a311811687f709fc1b48ae78","s":"b4dca9e8d52e1040"}
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