Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"9ff0f64f58f64666429771f13bb9723d","s":"bd5197f18225ddf3"}
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