Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"11f64d33f89de9674b3594a146f248d5","s":"afaabee515e8b959"}
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