Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"884243cf60901797aa55b93651f1b259","s":"8972b8441836e792"}
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