Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"3d7066a817b2cb3af8e90c6d45908e94","s":"7a146e222a3e2736"}
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