Fragrance and personal care
June 11, 2021
Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder
By Nora Howe
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
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","iv":"9185287842dbd0f78c8098d078ce8bd8","s":"46908c90e6cfa9a5"}
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