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Fragrance and personal care

Estée Lauder ‘dares to love’ with audio-focused programming

June 11, 2021

Ana De Armas is the face and voice of the brand’s latest love campaign. Image courtesy of Estée Lauder

 

By Nora Howe

Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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