Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"48910fb2ded744fd33f71eed1dc4c0ec","s":"09d51820463d804c"}
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