Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"b09237f3c283c2c204a3ffb3247d2100","s":"3b27356446720f99"}
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