Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"742d11556423028c5da06e1cad24f289","s":"c89d40aa407554df"}
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