Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"f3337e329623644093b193ddd1756b6b","s":"ec2679ad45b91d1f"}
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