Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"67c0931e25ca5494af5e38e35d2a595e","s":"8479319cc919c5e1"}
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