Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"223528e46ec5e60a610b61222f8d2abf","s":"02339e1d732d00ee"}
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