Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"4d7186ccad4f1f5eb881946a94754332","s":"04172c1feca8ce62"}
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