Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"8836617e07cc241e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