Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"0aa35ce264b340665c86547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