Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"fa42c4b1c3f8bd1ef9476a8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