Retail
July 9, 2021
A new report explains how a slow webpage can cost a brand. Image credit: Radial
By Katie Tamola
As consumers double down on ecommerce, luxury brands and retailers must be cognizant of site speed as a critical factor in converting a sale.
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","iv":"55e39e846ac7fe7a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