Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce is on a tear
Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?
{"ct":"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","iv":"076d8a4abd527d393ab8b783688b53d8","s":"765c6d5d2f3d1cc9"}