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Classic Guide

Mobile Marketer’s Classic Guide to Mobile Commerce

December 7, 2011

 

By Giselle Tsirulnik

Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is on a tear

Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. US lowers tariff on Swiss imports to 15pc
  10. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
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