Marketing
August 3, 2021
Almost half of global affluents expect to increase spending on luxury products and experiences by an average of 30 percent in the next 12 months. Image courtesy of Agility Research
By Nora Howe
Affluent consumers around the world are showing optimism for their economic well-being, especially in India, China and the United States.
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","iv":"26171ba4c91411ad39e5cebb1b6f4637","s":"f92d67b991265ea1"}
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