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Oct. 15, 2021
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Fragrance and personal care

Fenty captures Rihanna’s voice to sell her new fragrance

August 3, 2021

Rihanna is releasing her first fragrance. Image credit: Fenty Beauty

 

By Sarah Ramirez

Rihanna and LVMH’s Fenty Beauty has unveiled its first fragrance in a unique online push that relies on audio to evoke the spirit of the new scent.

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  1. Introducing Luxury Women to Watch 2022
  2. Competing forces influencing retail’s future: Euromonitor
  3. Hermès, Chanel most valuable in resale handbag market
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. This holiday season will not be ordinary: 4 challenges facing luxury retailers
  6. What luxuries China still craves from the West
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Chanel gets wordy with latest jewelry campaign
  9. More travel restrictions ease in boon for hospitality, retail
  10. Digital offerings, transparency necessary for brand success
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