Retail
August 6, 2021
Almost half (46 percent) of global consumers bought directly from international brands online. Image credit: Unsplash
By Nora Howe
As the COVID-19 pandemic limited access to stores and significantly boosted ecommerce traffic, nearly half of global shoppers have resorted to buying directly from international brands online, according to eShopWorld (ESW).
{"ct":"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","iv":"abf54868496d73d878a0c0f78cd640bc","s":"18e5c8f4e33a1087"}
Share your thoughts. Click here