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Dec. 26, 2025
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Retail

Millennials drive DTC ecommerce growth to 52pc: report

August 6, 2021

Almost half (46 percent) of global consumers bought directly from international brands online. Image credit: Unsplash

 

By Nora Howe

As the COVID-19 pandemic limited access to stores and significantly boosted ecommerce traffic, nearly half of global shoppers have resorted to buying directly from international brands online, according to eShopWorld (ESW).

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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