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April 30, 2026
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Retail

Millennials drive DTC ecommerce growth to 52pc: report

August 6, 2021

Almost half (46 percent) of global consumers bought directly from international brands online. Image credit: Unsplash

 

By Nora Howe

As the COVID-19 pandemic limited access to stores and significantly boosted ecommerce traffic, nearly half of global shoppers have resorted to buying directly from international brands online, according to eShopWorld (ESW).

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