As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
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Ka41fObSvh+u3HipVjPnBIEsApHz3bY8NUt1R9ZYzNpdC6tsCmXmlCPnO4jEVlkqtmlH6k0XktLe2seTdgAjojaR3VO7pqIxnLzxntXSn27xwtIsHiTG2aHqPoa4z+48zpG9Eaj2w55uM9+73tjOIRNHWs3gFSnj1Row6m1e27S2WZWLQEqB8wLjBJ837IaG2cZXNpmwr\/rSiTVEYPF6Mh0vd51kBtOPEOLey8YTJigAIbyLIBNQetZ0TBDRy\/KRZ3IZTgocxEu0xEVFSAqT1f+2aL34U8qlxruAtWIeJw6ILIt4FgAz8YDOikpH+5OevGtVlr8RzX1hxIBtYyrdcYTQFZqHOZbwD6DGPQWec5kAwHrfC3oR93iAyOK3MLzgsh7KM5r9Ha3+FbKmhiSFDx5\/r9MyRVK11DCyCkWZEC4Ld0RGzFQLe6tcdjHbRRmYOr\/g7EOsN94vGjOu0Szyo\/6XKNXKQXRaXiP5jEXoDqQ+AG9wjoBKH8pFbjKJJWC\/xJSVo0xvdWQnbIgqTH06hPhgcura\/QDga8CAQv8HqAMAThM0x6zry2oCDCBcNID4mxh5zsSyqqYmL5yjeHm48nC2+AhYbuDsafzT2B+CnCG5sC8oFygMc13e2ij\/EHgMr4753Z\/G7yeqkAyJECZNAqTW\/shldWoLty+NM8bcYGoHDaBCv2i6gbw2oOyd634ozEMGOJZAQH\/JC4dkP1aFRkyD9aWwH8BrQOuZSLd\/GYd67X2WxSw\/xm6szn4\/zFmVDkghIY97FQuTJgVOmZtfmtCDBZ3RTGPzoQgY1XA8rapjhBwdWINFpBZM8uOfT1k366NlOUvpT1cuqD4yhawXBzhMWfiWyV+jEcs7SXd0PEWEOyCUX4Ut+CbcxgM55S423LK1kgPOyRo7Y8VY2ZcSRK0oN37IqQ8WMk8CaXxTV9uyf4VX2bTGur10IXe4EyIbUsRtjp4zoHZaTAQtgULThKv3W+SSSec5wjcFUMY2vJA0qVDh2Ndajq7MyZs9cNNh+t1AKCnSwMMjwZbl\/urfXgGuULczPDptoTQ9YokhaF5Z2PLCbFw1IVIeroL4hHVTuP1ZqkF4p5JIxpBcI4iJzV+cxp91Ti0f9ycFzuDAGoF140ICtAu\/agIAfzGICdHE2sDxjMBnr2Y+aunuxuu0qPBqFIRhn6vCdHxhfm7L9QIyZu8xvTvGyMWXiRlHrgjg\/HvCOTm778WijXYTvHdstk0YE+wn+CsSJDrZ5yJDOMt6fVO2toVekyDu\/z1yYfuVkiX\/UV9CblAfKI0CcgMLeY4n92tUNKo7vaNMeTvm7UKigHKiB4r77mD1\/guBLMzcXtHL0K3LLVj\/4IIGGWZwEOlrEkf\/xvpw2pqVyCXiTX0Tj+hWT9HJLT5V8ybEMnkXWlXtjbYKq4flw0Zr5UF4\/3SECRDLdh4HLy0MbmkfdR23G4W6nd8mgG23Hd3e0ZDLFMwRLXfufHpcpecmPquZX03s2FpJshetz9VftetVb7AmUupuHbB7KIMITjPbF3pTrI+PHjCZmcT1zQS367lyZCQ0fC\/o7WFcaEh+XJ0TQRjwq\/qH5tcXSiOMRAxlJ1N+4a0u4wcIsGFCDI32KGWtP91\/SkN07MiXYFxeFX28PQ5O8H7TtkeJ6gCGN\/59Eq8iT34sOOeCPZU8AJl6M88eeRz59y85vdrOgpBobTUQ9nUKFiWi+Fwo6XjoiRjLi30UTY9wvHdRCiykdDZPFPF+2Km2E\/DGQwAYCoThoi6pspwQYhrDiVuh4p7SAB5HDpG27Ffv\/xAFU7XLK6i6ZTLTUbZTGlGaG+yFdSbDZmofab+o6wThFtrC9FGhCv7BkdFZuYw\/7\/haLwpqtHSoFxX5u92odLkTA5qnyyUHus\/u03jjLdfGbWsiD8WGE8UNWdsdk0vBwnUKe99hO9VwNYhObZc6uxx58RMFxCM4HgIBtXZGgqN661IOVb4XnBwJw2T2g32Av1fqqkFvlJyYyRzeo\/T+9+5S3T3bhB\/TMK9iCjDRTKhv48mchv10V5q8XuLsPePmUaWfG1VpHWdh6bdi30p61Uuztrzb6NUgKHcTRy7DOkBhdpGvFR7anuJ+6tSefhoCDsGtZ8n8a7ym7wr9p+VB3zudg3tzHNRPW0gkTjHuC9YAj6x\/lwYWB5nQd2FvYfDCH6Ye+2MtGtTBqRUKtoV+C0bEXgrjs06tSEb\/pFaZv\/SvHYHLtFsltlXb\/ebTKBYLoVFCB8CNnWRzldoBoBL5mgy+eXPJepXumIR9pk\/3l1AFRi2q5cZySxZcEEPoL+wxRI5De7qJ3h3zkx+DrphT\/4UP9KWMNiMRafFOxSedzDCz15bJVsa3aYf9TxX9xjDIGxV7qqfrPb6ozVoM363gByDeucopp7v2o9YIiL0w1Cc9ECeMo5YG0CjE9cFLe9J0KCwUT\/HWBRgqT6q27cFwkd6CEEazSAwNtuOFfFG3s+BC9liaBGSfmb0EF1kDdVbbsR7EDM42G853xdeVb4EubPenkYQqwj8k+LIsNJ5AhnRUpMXSm6XfGihioZjHZAtFMo5qpfMzf93OnEDb6XHUg3jPlvSGnLKhdQSxPM4l8TgzXeJ1u5pl42s+Nps7Lc0mhcCI+Hgb4UbRfS+1cjhSH37acEUZYNWrQUYHwBB8BWhc5ZPlr4mQUgG5sH5MR4b+Tmls3N104JRymLs872RkYC85NZId9TxdRN6u1zxOmDMHpySPnWICT2q608zF9q69zbPlpTslCP8ufuHkq1kKau9zUo\/qXDDSy\/yoBkd0gAOQTr\/Ku8njLXDMCiN211RKoE5EfkVQLTFzIv+79uORfm8fN3UxsB6oPRrTHlaAjnM18M1B8tFN0uZppdbZ+oxXALnTu2uK2chYCf4rCaFvpXgxobxytJ1RmcQhfv32Xf7Ptc\/5o1WdZx4Xe+jVHbtRKYkMvC3F3GRAG9Ugd5wjABpqfvH6HW1hZV20NTUBR8s4W1lPuzXYAI7AvycIDhbjmizT1K0cjz9JDHtJWvSLrsz6dtA2\/L\/kf+mObEhaYxreAh5D64480q3yEollrAQjtg98UO6man4mWIklf8MVJLS\/0FV77QsP5NGVOoNwa4ws7EbT2J5Emq10BkZkQSWddgP8ev5uGiXAMxtrU3+KB7sNNQNaxN5F0kVi8u32P\/k05goy5\/bFNd4gVtVJ3IKdl5eKqvkI+aa6lSIz+uF0OQ1A4RyuT2XiSWlNEBW73cjcmwbojcfs+7KmfWmAqML3VXjioZDVf3sX1JgL9JbPod+h4zRkJjG4MRu0FuS40qO7AYr32l2M2dHbAIHr3tWzcvOie2HZnY\/jF46Mz2UJKo3W+X7VkrzXsfVxuatASrVW\/DgstxTbKPFaCED9T2L1N9Dlh3u8cfi\/NHY5LWTonzbqrump0XNiyonrTSO+Kby5c8QZ8USGwbKs0YMNKabl3qFrn2Sl5rYRiYzDpb4p91WNyuvnorben7WxV6x4WndJM8XhVUTziaawa3V9AgAtE58lq57CmFYX57kKvOqQpE8ghH02J2lC8US8RyRDEYUft2ydawudIsw1pWpuyR6OdzHIGFBirwNIwuyq5W\/xCXNVbND7CUPdUGUSwbzQONqSFDrGLwLGaenVyFvYDwsMuhbN9nFPMO1d993yAc7BNuOuHWEm3dJ7RiPe3urhxrl9BxqeH720PmZy8\/q2wh4sGIqAfv8qRLh0Vf4sZoKKPYEksHzp+NBdVpWX5OkcERQKk47cADMabrt692Ie+Cn5nfB0p4sAuFH7gWwBjgQp3l3ycKcY45nQhHHq+U0IDuJydQ6aLVhXL7u9vYk\/8yLdnlM3XsKnW7Gjpm1fNrOujKY5zFqYCE5o9KDekt+RQ54q\/kqw1Dvx9pxtXUiWOSF\/975KysUzsfM4mbv3DoB74fPwKkPRA9a8hExmAD3ho7sVNw0+e9GsJcYVFjy+gtNda0zwMb3XIk9ThajEpBZ29VTRUbtlfzvvo2b0wcJGehz9Koy447YVHWJtYMQTi1qQ\/A1Pmc7QQlLVpCQef7QMTTed4YCj63+EO2DXh6ftEIO5hz3zAs5jllVCGWx7jJ3bB9N6hjpu9X2G5gpv4G21RWsHv4ArHEt0zGte0BnG3D990=","iv":"72cc1a1e994ced15556f4be4fb4b1d85","s":"57b40b9a1f0b5467"}