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April 11, 2026
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Software and technology

As China further restricts online gaming, luxury brands look onward

September 1, 2021

Honor of Kings halted a collaboration with Burberry over political concerns. Image credit: Burberry

 

By Katie Tamola

New restrictions from the Chinese government on minors’ online video game usage potentially threaten brands’ aggressive gamification pushes in the world’s most important luxury market.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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