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Sep. 22, 2021
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Software and technology

As China further restricts online gaming, luxury brands look onward

September 1, 2021

Honor of Kings halted a collaboration with Burberry over political concerns. Image credit: Burberry

 

By Katie Tamola

New restrictions from the Chinese government on minors’ online video game usage potentially threaten brands’ aggressive gamification pushes in the world’s most important luxury market.

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  1. Neiman Marcus, Hypebeast launch inaugural virtual showroom
  2. Valentino supports vaccination efforts with exclusive hoodie
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Home furnishings lead all secondhand categories: Chairish
  5. "Luxury" is in the product, right? Wrong
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Consumers are mobile gamers, mobile gamers are consumers
  8. Tod’s dances through emotions in sonic short film
  9. Will the return of Chinese tourists revive American luxury?
  10. Dior explores the craft of Sauvage in new campaign
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