Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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