Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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