Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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