Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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