Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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