Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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