Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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