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Oct. 24, 2021
  1. Hermès, Prada fastest-growing luxury labels: Interbrand
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Achim Marketing Solutions' Adina-Laura Achim: Luxury Woman to Watch 2022
  7. Dior taps rising tennis star as newest ambassador
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Zegna reports solid growth in H1, nears pre-pandemic levels
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
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Retail

Online consumers hindered by poor site navigation: report

September 30, 2021

Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash

 

By Nora Howe

Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.

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  1. Hermès, Prada fastest-growing luxury labels: Interbrand
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Achim Marketing Solutions' Adina-Laura Achim: Luxury Woman to Watch 2022
  7. Dior taps rising tennis star as newest ambassador
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Zegna reports solid growth in H1, nears pre-pandemic levels
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
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