Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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7oiifYH4znVIxZ3V89GFa7eZyHIuFFITFSsp6S4hcw1NAD504SDgZFRKLvuEbEGabem1Gb2gf8o+a2R4QBzfX4hzsM\/o7GmrebsQ105iatA3g4IWmYHGDhupAOxRZkk3Fq8v580L6wFQfL7qi\/hN+i6z4lqIhzBCvQJnovW5fyGFpgzy6mBQBajXgepNemOFAwHk5CnA4+BtTSPjqQNsZeve7uDZU1FiEwuomv5KVpGLLejItlEqgxvHJKD25N7F6aCk2RNky\/p5fZO3ehPyXyvEJ25GQRuyvNf8XkTT+3WWf2Pm7BAbVxtzRBLE8z1Z62PfaaU3EEcGqCqZRDZ2hHwWcMVlKWVr8AQSqk\/BkkUK8ejUgVrxq3UNDe4eg9RW5pjEB2\/PCgFhZWERZvMpJvCGM6Oz54WaxWFFM6l6e0twznP3ZcPo8Iqbyzhup+awS2VYNxNUwJYIPvBn9sskbxBt\/Fau0IBGxKgE\/EL1XERt0egTbCmIIw1YlKG30LCUQz\/tsaAgLOpRkjEmZaShxfWF04S6SB76qUcQlwFd0MeuLF+NyHUjYHKPl55FPcCfLHDhguZ8INhzcUOVonLcrfisRJ9COuTJdWBUEvQVfSQkhpbmTkgVO13z1mUUrrarESpP\/\/oZv8PgVM2ogohO\/2lsGGZ1MWEC7ZJbFroym9HaVwmApnOw7YGIvalF31Z2JSYyNPjp+X69QAufCpSClG0v\/Fd9hOJN76ImQGuiAxqWhd7EBtFJI8c\/CkGIA0SxArVppxPGNoXkUY6Gd8nMjQGgyHBR6F8p4QBCgGt3KXS4xce1d+BD2tF\/DEio1+kpGxQtKHGQW0kgqiQ4UcWEzK+QZyprqlluXg5dRr3PlhTMvs00nCC3TYqm9GJkug38Bdv9mf7GIBqjw7hlnuW17lDOkVw0NSvOUqyusKaKxT0Jug9sW46pGRnJMTJiOw8r2TNydSPhLuQGPpkJaFMVizju6nTiHuEm2gI5+jMkrG3G6iJ3Gh70Q3t2g6I2pByIoNdjagXqm8XCDkdeaWinJrupOAxue9BHeUGhhSkYIwNG+p3xxnvOJ1+jX1AsfCeSd1vO9eh6ABJsan91u4hyFaVIVz5sOpmNGzwj5x9dn1Ru5OpVwday8kOm7zca2rCvj7oqVwNwQF2NR+Fh\/TJyhXA8EX7NYTmjTnPLWyW7wkzNmFVQMsbPFa6B82fhxrSkhUk2p7exqza88G6SR1nhNizf\/20rqXK0E2J\/V7+u2jkFBw51naCrIR55LhK9QIKfC8n+fx0e8NPaTty4dHe7zSnTBayg3EJf6FgkCjCNWHSbawIAbGcwpqXp48ARIEfpKYbgi6TAILuv5Er86PCnufR0UUEKz2dofX5Z1wbOm9bVZVyf6g+u47wnehdiXJB+N8ydEK\/RS19DMCDwcyEw6gH+q6nPOhIRgWv3EaKVznhDhxQUDOTfzysMOqciHMa3fLQWX\/yKaUGQFYWQO\/yk4UYPkEl\/PtdB6nGyMPXprGtFK3HMC0zNePwttQKHUx\/LaMjUXHyN4snYmb3tQfwNFptRosX69\/rpb+\/Pcu5hKMabz5\/T9GolRDhfQnPTnVChQzBH13z\/RbkpOjKjQZg3ppvxd53LC\/rs6aunpOdnJiZwfO1fHy0O62\/RgJ184O46TkqjqVhwS9uTbA\/3XVVoGfwNUH6w2sZlaPAGhuj4Hl5zkO7hacn32hz2Ein2kXmkAz8B3k6\/P0FAeYmZUjjKT46cf\/RCdoStSdxYFLpFYjDjhi4OqZHktthkjnfN2l2d5x0GkMdu1c5z9IqBg71d+oKy7GfBcbOLjnV2x7cMR22mzaA5W2S3qcwXJUbhNfC0N\/0yiZqHYv83ro3Mpn64zRQml2OreGOBxLpYdJk+Rcca5hnZPOt9RIXVEn2GAOawzeO5yH3XW+g7KgcCqjARp0nZCI9qjFrvGGADphl8NJMP6B+tJ8Dg4b4MnITL1yOCAlO4YD+4ch8WG42kGgg2AOBMH6\/ycRcNlUPalR8SqYq34ltFY9Iv0OKkog3Ebo7rQYaowf9rPksIK+qFMauXZmzxFf4TI95aAy6FmXsm\/T2E2C4fIyoR6OG5QansPMSdZnB2w\/UEuW2mZpmxcWRsSARMOxSxvuqv8WntpGMjaHNfGd+hXB26hAytMhCBxfirmUEPYFcScnkg110DcK01sn1rIyux2TQCTvysITMHJVBLRl1JvDRta1Mv0395nNz5SIazhygFLwlrgdYvU7OzuboecP8y+Tg5EREQiholvky6XGfezX\/45UmYfFRgMZBQbDYnc1X9ZmUODMxKAs\/9QvZHlcGrX+74R2xMPV2kdnBjmLP6Oe7WAozodIt0clI3dyssNP2nufRImhpbyGioBkzK0A+reEBCCX31ttUuoignpVCvYy\/FJhbJeH5l+RcjzsVw1OMgOHPhss36YYLQaIdsl\/BxwQ8zrZWWOZPLQrYkkoFLvWEWQpWybg7HEIFLVpn2no5QlO5p+EdP50h32KsruSfWFX8MN\/2w9Lzs6mWSn2EHfqsIQRjaub8M+CC7wkFyTpkkLT6Mvw26Ubfu8Uu8N90jM8W7HBGRhx3cdskzdzRGcrH8zgnUpS\/2TRx1vmZQjXIl1ubJl5Nu4pk0GHKe6UesvP7e9kRl\/p33lZGVDOu21u9sbJckU1+OpAuPmJF8jBNK7VEFf8VGbfw7Pv2+bbhffMSluUbijOHcPCYJWREAh+MUJ3I0pA1hikGpDrLNNvG11G4I67aBuT+oJKzkMSNA21HpJfp9I1wy9H8sMGpDndWM23H4f\/U8Eqtiitlt0x+t\/yBw3YcK4CQEbW0brBQPz48S4tHzcHdIuOoWsdR6pLm3HGTZtIHPyU1W3bhZsGoRiCncxKJWhidTvccNFhAvY9TfacLscXHRLp51x9huyl1CrYvFEQh6NTwOx2tQrJvyYoe0G3zFyzfTHQjfY0+HZqHBgjm3Ghfh\/mk7tgr0q5cjlGYuRkXrSKwPJQUV3otuiqA3uGN6iexUVdaz\/Fth92ZQYxux+hxgMq+ammj2nYeiyK4Ko+Is3dxHz0hSWWgU6lb3rr\/4Z0E5SxGBnT9YbTC0PQHHf8EepZDguH8IWqCcRPShvBQnKG19PjicXILgg3cYb0W9REOeSqVlMroeq4P3iNwWZgLQMzflMvCmw0X6NVa4TlX9b1SphoryZJ49AY6NlkiKAlaVvp82eyaGJIyXwot4zipLPCywqghiYurKVtNd0QuMAS9qndMmmKhfznnZTVVKX9\/lpRfLF3R1qg68IkjmrWASs0po1IRw4QCfizf1k5y4ixbUFKjsSD39OI8pL83wbDi+56n3voOqKAswfGPDDWyiOWoRgwhsMbpIunt7rhjw\/1jYPf+jnonFNRMjPm+Y2PFrMsPYBbc\/H+wHXdY6Tlq9DNBrZ5k45eubEwkR3X7pmhMImGlA79EXYvvSgsXDIlR\/EGikx52gb8Lx7UXjKCsgpWWbgiyk7bYoLCOa6zu8xaHY0qebSo3LHOHBsyngnoDQcNwBvUM6Oa3skUMUVG1RSGSD51Sj6nOE4sMuHFGiGftpkPXdvUY1PABq\/avWlVpo+yRoeWRt\/5lTjnkU2ss3HQgTZnmweRWPhZjm\/BHzKO6RMryS6pX0n3vUkogmdwo\/Zo8O\/Y\/PS8IV7HsmYBQH+uLk1PrqPXNectABe8ZBIXp0nk8D7byVnPI6euKHmxrv2PHDohgEHA5W1PMXBFehrZGK6nDK\/5nwNvksUmy42ziFajx69h0QIyfhwT3a32pPaynr9TR3dB+hapV0OxnbZ3nj\/ZeelxAyXQLet3GtxhkTKGHkp6vtX41hKyqzeZnTUBUj7j0GPIogaYywFsyJ8gYXzYQVQfRjTY82RqyQ+q421C9M5odif3IElPUps2Hu9we5MfJkM0AVkjaAzpWjQNjRijMeUu57VNMk80IgUfQTrJCqhpOnEn2PEHBs4GXpY80W2JNRHKPPJSN+ydKdBIr5r0l40t8Vj6ZKZi0G4zsFzZ9vM0\/qhXy4H8crG0fONOPPU9JX8jFMFGhhkAaPQSLUo4+hp6+IITzLoZBVGMZHZ7zOU5OkKM4kM8nRvzo+aOSfi5afyxP4i7spu3d7WS0SbDvE8teRuppGLwcwLWv3tK7Q4W+xxOdM1+Ef0kLrj1QBrRGvUaG2DL7QoyUyAeKnfmzEzPthemR2jJYUYSphO+6wiLy2Zu14Q4DwTqrhXsgAvv4Ml4jz5gBHuJxGjQw4zr+keWz4Xgn8\/z6SwPFrNpmRHbIpx3tXMuriTJAsSFGzZxQ5Fe75W2H8TaSP5IDnI1+aAsuWImLBG0eHuPHe0k4mSr7Q\/Qsh9yTT05Gdw+7+7v\/sUbcVnMsbU4DfTTTISo8dgBaJN6DUBnpkujoBCEUC7uHyoayWZ4CF6g4o3laUkCmI0E1REyJ\/BvjJdGjkWr3AUKIsll0XDo7x89+RkwrqaMb3VnLKbrg2TtkSplAHS62hXVz+0mBaAXgYG7DK04aTO3vBHd1DSIDzc0kfhNyivmKuBzfSBck75hXhqyxOs9iGuRQEC8w+jUsOM24ur1yVkigKF77NmaeyvBvQvV3qtP61UwfmiI+t5d7vVOPzxpWGkkWFT1+hqlNwdvC\/ll1oSbooP3gbSFXXBSJv9mXr4usthbRGOMbkgAPj8dOL9lllWqvSyog87Z7utTXcLfK0hQwfMv7LryD43q5M831QroSx7AAixn\/\/vPLAxh6O26\/p9tdmx6JS+LHYY2E7um2esWuqTE3LM41B+xicejz9TYaVXE+OmK665W0RpLRJ72D4z4HLIzXpOCJuJZcgfgygICVtAIa4HuuUzLnJ7S\/KQoXk57c4QmYMmg3utiss0QE+ywRzZIjYgnpEe3NM\/67ALXF4OLCLNAC1pz2chI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