Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
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