Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"f97b83020a04e0f59631458417426cd2","s":"068ad5e3d489af36"}
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