Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"003fbcf819cb6fcf35f46633e1bf30a0","s":"41f43aa551fddd72"}
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