Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"31797489b52a83e6d30bfced330f22d4","s":"4cde08a79107db73"}
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