Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"b2c987f45fa4c83c93093fc0c4f329a0","s":"f4ef2b3eeb8c2272"}
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