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Feb. 8, 2026
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Marketing

Key lessons from China brand failures

October 7, 2021

Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters

 

By Glyn Atwal

China is regarded as a massive market that almost guarantees sustainable growth and profitability.

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  5. Diane von Furstenberg named Icon in The Time 100
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