Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"e8d640d7abd402f2b1324ce6b81d3e82","s":"4368510ca4e3d479"}
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