Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"0d65ffb28a050783d9e6aa044c8604e5","s":"84c5de6c114cf3a8"}
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