Marketing
October 7, 2021
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Image credit: Urban Outfitters
By Glyn Atwal
China is regarded as a massive market that almost guarantees sustainable growth and profitability.
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","iv":"d6d7d3be577548fdc13b660155e81e0e","s":"4fec63892ac46ccf"}
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