Software and technology
November 4, 2021
As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba
By Nora Howe
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
{"ct":"kKpRIssYkcNwx7xDf90vUilWyDjloEYfkz3dwu0oIZMux+2k\/hjV8NJX3pHGEFCdRdtpSlNgP1qGVBPiA2SZL4Ec3ysxOtgxgTJNVsLdz6W18iLb5ohdAkQK8wpIjRZm3x9TRA2ISjy81PhC4aUPp5CBKK8EyZmauihBb7xqMvkAJYxk1wm7F4KRzQmTENP3OIla7nh6YrLHAbKyZORI5BEyBljb\/3DPv0UpqcC+uLdR7RFJ4mu5lXlqo4I4HfwH73HJG2hWCGWqOenuAOijwSGyjMj\/wmHTKR9gVbVOez0bjB6UDrieXmtBg0\/1fJgEQ5n35N456JrcIsF4mocmqN7oBNNpAJAf3Fyxf43jC9WwGt4rYH2J6cgCmaLW4JNQLCvESDmrP1X2BUZWENi8z0NgLd2095Fm9xdcR1euxetqj7RKh\/O5M4zedKa8Orxk5Fg2mkQdt1QsdoZ3H2wyPsihmbPrjebZg3SIcuPQ\/CtE+\/rJtu9Axt+1xwHpzxsSY6MaIDUSnL9+A\/j2HArZHoTIycVLZmC8JSm2p3GfuSZ4jM8fl7RpONVc9Ee7cdp1rtrqWO1U0bN3j5EjPdS0T57Gm\/oBasMhVr4AnaE7BrKH9gKWVK7r1CdIQN86Ug85nWsMbUwVx5DybNue+ubaf9uUHYm6i+qx2ec5SauARJ5ld2Qorjn35J62jVaNVJ1tqnylyPShTnqg+b8EX6y1j54+nmlOTtAHzQjcR5Fg2hykS0Q\/1ZG8WPRL7TEr5yLwnip5a2HvoYOMYsOjfaYNKuHXjOwSvKQL70Y3y5nIPMSQxgcAIVRtzLWNtNrQ\/N\/VatSXb\/SOQa97NHLVX76dQZtCkQDYsHnCCo8SqvMhXRAtq6MyBZ8fdsW7AgulGi0EuX7reX\/+Vk8Wh3ajAzO9n93nNhCktTlKZChtXcNKUuvrilLozdy0IGieBBS1ke+arlbDhbWQX4iGNMtqS\/GrKAbfPGr\/yHOqOUv+oJYIDRPQfayjFzvTo0bb0ksncKaN0on\/eHQnrgB\/VLtrg5MBhkjFzIiTXKjZjD3PpEeyC\/MZjKSbbgKbpDPLSXTGi0FOxPKBJ4B4i7uTj\/pSG9lN+3jenW3Po5vuAN67vH0buIAs1wJfuUGTRYd4rw1iRvagneqZ3vg+tDt006gisOy7oDY0Qzj\/ZzCmNfqvBIp79rQ3WnTqP4mLKZmlMC03TlSQh2LC0cyxzS8Jr9VHvA1hsDm4toRnE+p24HeMe+5\/BmStQ+xBoauw3gMEb\/AFKlFdKCAEyaHg4J6grkrXzMurG8hMByEcEXDqU61EAfBqZgA2BZLTBUqVsLJh98cQ+6BJ2K\/Ia0\/iveVlrrm7bDi6MFyQnsxWD2SshwtuZk3ONcwuBe6+xTVACRJ3GW70TuswCE9l8R8T4zi5cayAHhXVK5w3+UnDKgypruEABIfNPuy7z2xtf7I1TbMFXWbNdA5yua93mO6XC\/urNu\/0QjNQlMUOzZUmBTjPByM8SwD3CQdshh6itOOeHSFIAlzE4PEVEyfSAz72zc\/p4+mRWSd2cSGKLvT1OwP7VHKMwT5Ac5kqBvNLQyDTan+h30HmFuuiiisfFXfNM54xrnLWbPivaQ7j9GpUk4XB3jDtYivemZSpR3UBHusdx6yMb2FPpIgcRSudCrRA5gqr\/QhncLfJRW2Xw0zHn09SvWBNtA5OlxrEu\/MDatZs0G8FVuiWghCTIT7Pl5LpRcRSsZYnS5P\/oWxeNcoPRuUTBvs8SwgI7xcR1xIcs+PvKJhf7PeRnlcBvuPgrFp4nDc+1ZVaaZAU+dBvAS17khrp\/qCqgPlIJd9vMKO3wznGiJNF2xYqbiMTj3+lhgeUZBDEsrMzQYOCEmpZYdBRpMMLOP6KZCo07MUbcA6MGN0MXIOF41haP0\/m4l4E2ywaG\/eI8MGDUIaeAsvyfkyqsqOQqhCA6W2FdQPsXIFS7iMONZlVr\/i+vWH\/p\/Lx4+4XW3bV3YJQTMsiuWv1JnCe51Q4G1Gxh0d531IUj33ZX6Ub63h2nRl1KHX80jWRgjwuzRpRRG05WXCiUjp710Is1OBv8mJSZnmQotw33ADIrV0ZAPWAtnoVko1N+1uqzllu5Kkq+MfLmuzdyVrmwtUBsvyGm4qTPPeOv\/Kc7yX5jHvpAmNHu1D93Lu9yXdZqzcZM7TYFIuub9R7TyToeTproGXeQiogFuQevpTcuiVHFpzGk3oler7Dlp4HINNe9EESdHO9b2X5FZM0aT3lpHQjQ1rvLVOqtXaU+cWnz4lkaMKABVRfpX91GfReTutOS3lPQjL8ObttN8ELL0zErF5tXCis5lOUrUhUasNtjMEJJJkoaJkK4PluZEqLqphx\/RFHTIjpdq6RoPiccQmsICpLV2RkDkwoGjup6v2icFPlbKqcd\/8bEuQ+v7aeyraCJvOXGMwG7jVrLOEN8hFf2aAgJejCrp4zC3x0vKtOa8InqMc+lgHxt9kCqGpQQ7cHx37Wv0qIJTrxwpl1LAAoI87pj7aFccZwl\/x8lEB+2DI0VyO0qQmaa4X3auQNZ8nOGO8v0HMZ5jIFXQt8gU6pDJQsGS85YNP6j1ZYPENmoEr3nyM8qNYkNWvZo7V4Mjlf85nTI9wN8K8bfR+6PEvOhBo\/tAog1A93VfoUx7dm8ZmdPkT5Wfm5NT3Wkf5UzzgwlZ1xw5AcABN6syA5+x8iXdIZjSGUn9T6aP6AEjK7X99+iij3H+hrTNodh3gNHpOzseuxDCTafsKoB3az6fDzy5Oa+hLoK8rS1pjKb\/Sj+IFFqKGo3Xluwrl+pFDwE9pTvvOl65K4mR0oTN23iJ2E6X+hS9j1XuujPtVgWXo9IygzRcjQQjmWg07P3VBT8UPfWvkn1HbvZbHAhJHpJxbvBR5GcdSb3lcLzk68zlVmfnRuKGIUPNQ9tKJ0viiPGGkzWu3JjlfGyTTWJGX5MVRyBQf1UTGGV60Gc49enNWeBbsQRba72wdPq\/BnqZ0HMeOsD+koR+ae5XhlnJo1K+Thws3icL8rkMyVGhxQLJ60GSg2g4l6jzaHmhG2yj8YZ9qE7YfPq90LQfs7vCYipP\/eSWRKUu306UK1mW1haRIc5+LO\/tRKRPGAKRfTMUUamshsqjNKesMHrWxss0Mj05tzQDCijsJPGMw5AraAyo0P35LM6WzfMEDGaXYXWOWloh09HENkHqMXTpLIx8lHpR1hnrLy+rqc8zMXysan5LO2H+IQ8b9kLzOjCV94pubeF+\/i2u8X5k83\/hUucYdrR3A\/b3C\/1rk1GTyHGFmrX76M25ZEuTOF9ZAweNTFf\/cU9Yqrf\/R2rdJ0wK5u9fv1dpV5j3B8cusucrJgqk9EzOCAlsrl35uezTgaI9JXd6CLsisFILL1jVKkOu5NHpIkOm4eYfSX2vAyTNOiC7gnx8zw2qD2Ees\/uHSg1BLBJKIf8xJUZV71EGx1EsU\/LW5TX2+Optk87bR\/jOXUVJGo0FKx88W5Dqzw\/pK\/M3waTfmoKWhbi6VVS\/Mlwym03HfdNSUVrwlK\/0RtMHsUmBkSK8m4Yf6KfBz2lKWTghahWdipeYRuVhNOvcUHkDmCMLIk4IS6fMNek9sexGT2q6h16zHB0tmXkykjKW8Uo5FO+gjAtyK7rbVALpbyBkL3kS3EGR8x5cTlllXRpvgcHUHt2HG9eS7+3HO9CpcblmVqIGbiBzb7pGGtAytVVUuy7Y47s8q5rbFaWX98gZ+MB+QqyOKnyLOv47DyndVmeYZK3T\/Wc+MmmvyRVA6728xdM1+4CgpaHNlGKb7R0mpx5FLWlPclS3RWmMjkm2BUKTIMGnw16T6c08PoohBrP8TjFjXSyAy8yNUmm6x4WIqOVq6vEit7pl4vMtpQGA3KHdJ5ZlRm8VG6hduSzGeOIY9bvMl9Qm4cR5mRciiKddLJyE07VzIOG36gJjQE2JYNDk8N38LiJ+bznGQ5Q2rQme5tpMOMrifpe05M8aTN1uTl4oH3crkxMUEUisUUrQHutFwptx3wl1VFAb3K6L9v0+b66HBJU+VIk3kDMBXs2QhQqGDaMJQ+3mxArAlq7qXDz0URmAPNG65lfx1eQT+\/yC4B7oIb+mSU3BfD747I3lLQ17UeNtzmx4TRIGJC5Xbqv5mqgElM5SboJ9b01862u03GKJ5kqb+Nu3OWttYm89fkOUUmiMA9XMX9jNFGGhIkRREyma3XIGWuOxY8McXaICRH97ydhl5ATINs5ENSY6\/sm2PShrG5SBPFyTCDgrLxUBXPjjhPm1dlZMlqDb3NJZEBKu7dv\/MnFfHP1qJDTnoHsOhu\/PqXW8tdhjqZtAp\/ovXOdbS\/XhTlyzB6bIXEQ2cws0WWfhdo8ncxuSWSS79pssuM5IEVShYwOZn9wWg\/MD1ubz4AZRpCh7I2lnpJtMpW\/HUlrAlsZQ5t\/HEj\/aT6IS9WwnvsbKDEs2KXXWdFzh6wzkPBPQ2y+V6wx87iZnhLfY+f8FmwZSSYo25FRTBVy651v7gCm+M0Aj8FkfgWtGPeFPjLbqfo9I+24PD+\/FoozM5D7RSUEs8pH1a0sJFnuwEIvAwckw3vRQNwXw4ceoq\/2NxSYoQr\/I1TBdtnFdzFsoIwaqylC6NoWQ0O1MG9cLe1VkWGVag2G4rdAKWMVmBZuNXScatwCEYndO3hUCBvD8VpRNc9iyM3AR7BoSjUdE8EqXCqAptb9LmGcfn7nv0tuzEpPvsF7ttFOPQsPqyYHpiirDYIhI2\/f1yKTUSULWIPNrLAF\/h5qy145dahchtwut+b2QgFn\/C12nGFqr5r2qwSnJNl8VVaZPEFV2WIz5COtI98kaBezHIwak2ldY\/tWsVA\/GTjMEZ6QjlmHIXtyCjVteEGI1JFfkAKb\/0LV82zJhacj9KLB\/oVS4fKrPELkTntWCc32AjoYbzdD8InU9p9RaPKSQomq9zIltikqaxT4eW2yliesma20IawUbH2DT9g0dIlC8NA1UQtOOHFCI50fxm3Psq5qiZJr\/gpE0+ml6qAdXdUsHJ1SXXeKpj3m16m6LQ2YLMdb1e9lbIv2KyhVXQn4268dAtOk6dDhOwlSDIserR0+p8eR0l2R\/g8YxXCgR\/SZcufwwoZosumXSbErvnPdvPzaV9QcLi65uY1IqW9xIZY5bsuxK3JDG0GciviuXnIRGTrKYMThe2gkd61jD6QSjHKeFYk6xxspAygc4\/CcFqmkdqVEIvq+de0CvZgI8+AkDB3z4FUF\/Xy1szFCAIqJolRu9vhRjgtPcov\/5sOu\/j0aW7LFDiG\/NYlf+09IAEDZ6ZzzciG+T2SZ6Rb3RYF2k5YPXf8Mjk4ByqfEPIvmamBI5DoHaotglXOZxDNi7xeaQV+QKFpw8PVEH+ic6Gb\/NZLwRVJQoph2JwH2ssY9fPoWDsiJqU5z4gejEVgn1lux3tGiSNkvKDssnwVTbaxhaziSxP+pL\/ohvenNFIjfR01\/\/Hrk\/iViztC0I0XB8NXFWxJmn3JMv9MaOPGyUsTCL1mJpu7z1jP8e9RnJ4pKAUH5\/pKqgkqanh6NlRiDmgNpg+yPLlkTQ8XYpwzSgV1XKir9gWFLC9ZoLPhA0+T+SvZ73T+p\/rhDf7MObvLtIfRPwLOIMyVs1ySzuFExAcgcCHOKSgFY1ZFEVUXLNXrN6RnHhSUITYU19HS95lKScIUk2ZLUXy7Li2ojvZVKybiR\/KNZkS1lxCg7ZNgAoH0Af\/+oMqAtdCtBbhPRwEZxOEpnIdZVolIR7xYHbG5RyJHqzas8+kMjC5QdDsQig9pv25ofxzssJ1nnoNq7di1SCnLaeDqlo1iqSDCxHxCZg2HRuKEGirQ183Ube2jZcfVposyiDDVnXMwxv\/ZuPwR5FBJZ3JyzJW6\/qjOcdTbUsrKl4EttccLuM562gLxtvVHyeykvSVqTNGcpzz7huQcGsvP9RuaXbsL1S2r1l9L\/csmHhXKoaQ6SaRRz9huumXMPD6OBPN149XxhOqtrZJcI29PwASckchPIq5CH1nqJhezHWaf86\/MMBG7BjUosx2Jtx1AEpUnt9m\/aWz4bEHt\/CLH\/dbiX\/Ai63OajgPOvO4WLnCGgHYC36fF4vLyTztdp39IdwRoHsQ+zjB27220FGW4n+zBcLguiIJKSXjrAftmf4VTJh8\/LfqJUjeV8PbamWVVPZi2YEOBNbGP7qFFyzR9GKHsKCSK\/ijbI8IQops5Q4CRCWAAb\/kqH5y5lNFcj2azA0U3TPaWLjojB1EZs7KUJUMLI8ipUyM6LKxfG4aIEMawhbPZH8+Gq1mGBe37dXNh6H1MVK1SC089hkbVq4FJcdg01ZbVRXSiF03SCbdBxtn2+8n\/dMawTxT4GAWMJg9whv7Wt2Z72N3+N9ttOGzTadhggxyT+78ZIaNTrcFPn6r+pojxHy2Gvohrrx1GwsMu8UVFEyh8knqiqO1ehRt5fQbRhLmM8NUOKw2SNkGEarkrsazwk6O1sYTmLfLHy+t1sWh\/HgnnjbYngxY9614qKHW7kBpgZ9B6oLZA+TIn6ha31JECJ6QVCm7cTm6+mr+PsswHJSVRv4Trd5i5QfGV8dyYVhotlh5o5xfHGBxA8x8OiI4m1rLlIHJCmcFY5pJkOflu+BrC3bY324hAEcuMXr\/tJwP0YI8uOLCiyGDW2kuk7UoFKNA9fDmT6oFRneLEb1f9yrugYwtc2UlpHCc76q5dQVR+u2XG\/XmrKr+K87f57xzdvVpHZG0M4K5rkyLEsW6\/x3zC8aBudJ6a2T4hNDS9oUg6j5YH1tE\/MyISg\/NR2c7qzyqHGnXvxzl1ZwZg7m6Ln67jErRMUJ37XC0hvE7PuiOrb5A6vxrnmTgsqsOgLsqWpZySJtINBdDbdYuf\/h70AHFQtZMscpgUD2k\/Vesom\/mfXjEtMgmVShlddKwuvT5l3uFherIC7RFBX9dbFWekXv6b9RLyxFXza5gn3doGakLF4KfmOKs1yZ\/Vmy9X9HRnyMN\/pIweLmjOa0Ysws5rhsLL3iW6TgdNwBPcm8xg22\/IFttC4EEURDmkGHhfcFSBJ3EO94FLaCCtTiAll4MvuKYPa33gL13A2C1uN2LZg5J84Cb+UC1nAvf091+HryFxkDQWgisaPHytz72GjHU5atGBoaE+2x8An0wWxwFrydAK7qqyn89HH8Mmqbwgddz9RKhscDqF8x3QpVsW1nXtIaK6YkfwBvowhVFDWzngQzcCbNIuqIGCd3iqWheTYkJl9IfIEDXy8rhTLF+H4Ypl+22rbaCw4CVPAmMZd2w0zKG\/VOQAPrZfc6PRJE5cttl0USip65JNavNLJdkP4tu\/3NRmM+sRV8jnhYSErm8dmpxhBHOQkRXQYNe9DQymrgafK1tDviS2egBrtAuyVgsYKsX\/ZKXc6shjlJtjKqvJRMS0keRL4qy0IhZIV7R+1Cr+QFKV0QbaeAzMLPte1CTpiigUUePhvDIWmJfQaYeapstymAql6POi+lfxfuurQ4d5oqPCjFf1Do9CDoXqHpIHdeCSlLdmlAVIoKCBxPKb6\/3MqyUboBhk0Q8TKZYBGku0u+gMKXbnZmBA4XhMhIExbTEkIR4m6hfi+9UoMwZc5ZV+9h1mvO4EVjkaNl3DGMf9FJAJEBR336WuQlujoV7z3NtjoJes1uYIfEHRgYNZrfdSTF5JODmLE7gLNTmAkWp6cNMGwVJ9amncaTahqbU5rIZwJkv4QvRK0dZ1JRKoLqV5P9PUajBgTMnb5yTRcZSBWwOQpJuNByRgkbdI5F196IIG8lw0i6sT7WVLjyr3bk7eSiWf4YsyBWn4UhM1B5EF29ycTcvKeTV5mdE2evuUSszK2LMTHXVugKKXfxVGC52rgZTH7w2W9ifbvn36V4f\/GWhxVIhEMktOWVLTBCasxm3r7JKQfqZedZPYnJ41ivBSqwi3lWLu6r6UWOo9LYQgzg6MMCtihJVQv2RW5xjDUV+Dv2iYCI2TcmQ8n6xysOBEqjPA7nUXDP7V7zuY+KxUruV6bOLYl5QmJV7GYX4TDsSKM0wpDzjiB\/cVxYZTFkxOwVG1NoraP\/wynYqpFfORgdhAiXNDFPaXZ0ptKFTCsjMtcfjeI05LOcsnGl67aGLP7ZKlnp06jLNLVHxJw3McUTTwfS1baMFvd0Bw75bJGFbe\/OXLoprGKFZ9VP8iucw4YeLm3MNtOB15MquRF6gcGtrEoISiOCBx0Pkp51InINXpOT7blJmFrnvXtyPrR2mY1XdLmGw7KkC5aHN45hNLW9ss9ax1ostD232YNBlIWasahnhEyul44MPLJapADB54YXa9DWELyF\/\/l4w7vKC+xnCq3xh8Te8tRlh2r\/fohznCZdOn4yTs9iKZTUYtPoOOEZLOvxbwMsVRp+ys276Rs1TkFcGm8gedVl\/xiREAKx0YU5JSxpeOi+jX7p6sTNrqWbDMV20M96hV9sBugeh5ANgBhQxtQEsTM99GOHfTL7MSVoBAdtQc","iv":"c24bcd67ab64dae034b5086c44c5cb4c","s":"412603115e7d0e6b"}
Share your thoughts. Click here