Software and technology
November 4, 2021
As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba
By Nora Howe
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
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","iv":"7488dc7f082880195472c740fa981645","s":"4f08904ca1573e77"}
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