Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"71a9ccf5b3628b5e16b25874519b72f8","s":"6116b7a5b9905062"}
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