Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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