Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
{"ct":"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","iv":"667053c1d355d8a6c4638d2573f5e263","s":"7eaad6cf917aebab"}
Share your thoughts. Click here