Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"0b9c55b9af3962cef93bd9bba949b330","s":"e48727c799c2b778"}
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