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Dec. 5, 2025
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Software and technology

Is ‘direct-to-avatar’ the next DTC for fashion?

November 12, 2021

Sharky B is Burberry’s first NFT. Image credit: Burberry

 

By Sarah Ramirez

Although the metaverse is still being defined and relevant business opportunities are still being quantified, many luxury fashion labels have already started using metaverse technologies.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Sephora highlights the integral presence of Black beauty
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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