Q&A
December 23, 2011
By Kayla Hutzler
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today's over-branded society.
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","iv":"c7532e39b92eb4660195f20964614723","s":"daf8560bb81e0f9c"}
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