Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"bdf7da81c13635e7da556901c16574f5","s":"2e6d787c72f66c35"}
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