Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"8f867bc2c2d9148e66a987afc4ad37be","s":"9a6476a068edf29e"}
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