Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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k80l\/htfH2PVj7BOG9KWXgenWS+P4oLcfOeHnHihGNuItPTJlpektdLBF9BFa55VH2ZL5KGxnkK70y+GKqD1Oba1R8QE3wyXZX+g+YTQthIR8FQjeBt2ToQmO4f02uem7qg5X9CoyXTs\/K7gnMXFufGzP1UrW4Q0bV9L9H0dv9U8LUf4psidA0eF1sid+7wkpl5uuWO3TTSiaCFrCei0bj0pWrRGZ+Ay6Xs+JVAg9VZYw\/4h9f3IKsGYXL9nKxujLaajUMQePVbp4K0BvytHq1mZbzD3o+4CBrbkzekW2oP4YYaB0y2QRY7VYZD5RzY4ZEk\/FCJFKt98zlgj9EaL3SkADRASGjU8dq\/OmcPXOlOptgTvedFOi\/OFVXVRbm0OzhQvn7yB1uLxMag5wd7w8w5TaE687LfEu2FhxD5PI4Au95hmuaPThBJW+0eYW1P+UMnPoFUUYwAdHtN3+wyltjxWlDHpKI1DQbHnyd4GKV2olkjV\/8pZCOH+KeUC6IwGrmeoH6G5NLrNHe2BALe01xbNP7j+evACcRHFsp5oFmhHU1m7Lt8qcdxzCNxxfMEAlbOzDyucZX7TYt1G9QLiRjCMmGOzkzGnZphK+ko8zkRFpYa7Y32MCBZFFYCHz8yUVX9mXLASzWGkqImI2oUyAQoVf9CK7g+RvAVtN+YGBs9+X\/zMcFjy7fEPvoUCtBjEKUc79jbXX0QHRaPG6yr9GzpIxsJR8u3AVRufXRQkPlACyN8zeGYJ2TaMNoZ1nb01VDzsA1NMCjTox8Ad2Foc8KxXrN50c4fZoJqgkJQSYM1JLAbtnlCBCCkO0m9X27ram+LHpqR\/U\/hWk9xmwqqtSUY68shSqZnOGLKhsmyQxgLregkMO1Ys3hWwpg0Tsy0nUhimvXS\/FNhMPKD3fWRTlkxOK8jS8qvNYYJeTSO\/wpZ2NlBhPmumj3ZoMDweT9DJmYlLWv8YIS09C\/KruVTB5dv74\/ExEuBdDb8CmuOu0XTzvAhhlH0DJk2K6ZXYO4y0V9xmijm51832Chuf\/Vu6Qi\/eUGDQiLSm232FP9bviRBk12fc8SpNC9RU0d3L3lCEkEj7sP46\/MxwRy67b093klDQn9V8bchttuGE078EU+lO+71OFQzJIArPUY76pSZeKu7L42HbUN+UXI1oe3Y9y++G59LYEsPlVum2HReCGiZZb7AyZmTeVo8B5CYQBt\/hN2jfQQm6N4ynQP5ISaRe0FmT+7Q6ZMsqZ1hN2ozVrrSADxjFpByL074gv3cEML57Rk5yAVF4gdQcM6GyPkepRuZWLBB3eZ2WzxqwG2vQGAzmwM5B+oHpqHitrQcsxKZG6eusE+cPCsT0AuvZ5VWNqR4Hg+CIw1K3zTuOZ2f9h8dGlTdr0O0z9ZwB1zeFdhI32ZEj8PTKmns2StkdGzGM9bLlBkP9IUgT8YudcCtqUnjkcz35M\/sXabV3rbvle2tP0eukGlFittjRhagwejEv7Wl7ixP\/aRuQClwvanGJMcgIkSPh6z0xM5mJRStCnc5v2mNQ97omSpD+qPdR3Qr6n+7bVYPqOet1xWlsk76H6n0N\/Ic0zJCmY3W0did3q+piBjUq6XxLoFI7rTpnL71J8MFtstqm6XuIBpn24ztuEHVfgj5q21cY3pCsgYwaarCa9uZ95M3RoUaCo+Gr5QYLoqMntfSYXH\/bUbxPH\/C88XjebQybOli7S6pIv6s5KDpUOL4AEVqwAdjfHL1scgLmxEc\/wR+LyPUmfnnqYMbhJjtOyDfFq+H7koetEzp4I622f4H5l6CT2tLKbbHXXVCzIjnuavXntg3F5etM5ws9s0EfBEJwli695OUWtBeOhAFfuJ4IBLO3EqrbV8Uz4GI8XEO8N\/uomLEO+3z6m9CAnwLQDBWge9+\/P13vcwA6BKg+fk9coTaX8ibk07z0r2gyuJN0L818WrBWaHA6lYgO3ALIC4p3deC4wc0AIk9zVlpKGn30827K1V14+nKYqvZBxY0RgWSyn+4rKaj000An77GNs0zCp3yrScEweozfUUP4Xn9ghkZPw9DC1QJH2jCCbjEzWNA6\/Wzv8wG99HGnr13j80h3al2Bj57cZ\/1Ll+F6uoRHkkOwSd2bXgcFDJwlTq4ObOF5lPTjQyMtbPnbpUYHT9fcFdOY5xUKab1XZbm5PqIs4NbBGVFxpnDAMxC3VPnAgRbBGztQuhnU33Mn\/NV\/mzHKupJTLHa4swgIDAUybbCKxF2y5helij2OKRmeLpfG3J7q9pbHeSIyYhppEPaOiW\/d1M1JGf5zWuj\/MbHrjvbghIjA757Ey+tnRB6miLQcH\/2uS9pB+MMt3jV2QjcACaqZR7DcLzT\/NdV+vSeXuZ6+IkC7dot87y7XG2IBu30iN1gyl4jAPezDfxDkId8CzuMb+v7s9Sf17aSkFdvej2fK4YzWy3cB2nx5VyVkjzRTm96nRqxVd5LPVxcphu7AxgOjN\/m0F\/++pD0uvm1Q9KvszrxA5gKUBllfZRBety8pD8gX7a59KQVVztOkgU3HBuIDlGCJcQv4AvOw6IUVB8gNnM+Y7FXQwkFlDTsNya1VF4\/gpNlkmiyiu6Mfi38zvl\/ac1zesf8GxaRlT8X+f1NuGaAb8WuUM3K6qpa\/PgA8a6bX0Wz3pV2ggBPDrWCssg6MBBURVVcE5h9dZwcKG+PWbAh2kSo9AlN7VPUyAyQ\/VFIc7+dj7hfCffp65zf81xbRSFVo7F\/LxQ\/A8IYSm9X9yEctJjouOkTETilCWeLekfIzBtcNzHGlj3HSttRL83gbrSyuMUx2fA6aooy2VbzwEwVKHv8Ne+8dlswk2+omMD6zrdnmbr76vjW+9MNj9uEK4t\/NF80ESR+PSQ+B6uQLPw8L9xTWtva4Y\/qokAa\/KG3OMZCxOjJbnFMzy0fvbm+cVWgyRPQQkCzwaF1ZbEJRXsVoimgySOK+FEeAJftj2d1WRLRA2IkJkz1QLc2vXMpD5eJsLfZX10ELl0zugLwPV9Do0Ql8B0D8\/AouIaInJFt7kMZKFNCqsQn\/ZOwrhmfHKHb5XqdsPNfpOHRdoSFDB5aSt5aGRRo2YsqkzKvOBw4lFjvxt9PYyry\/VeYmrED90P1wnFV7zwTZWVLS9Kf1LobJ7rGq\/KBtcGCC7yCw1YfduePa7FyND4PuD6gUpzJd5fbzSxgw4B1QE6z02lKVzwpt\/Vd6VoRozI++dInlIsTn5MAtzQCBwLXY7Tis9bA9uwoMX+2+azZzUnFDBouVS8h4a\/0Qcb0\/WnYvABWVlpu0GtA2cJT8TtEmT9hMoUrVFjeUe6BuW\/DnZFyco+M4jN6ISsgtgujQY\/fGGYqJ47hl8iSMSD12v+LnIefD6RezOsdKH6o1DiQa73k\/ZRNRJp3qhXELMFoVHhhWrdI0okFVRtvHKXhHqh6oDPWujpOnITVjNzim7kBOy\/oHY+bw+eS51LvWuLFnhSKsReMhkQd6jZWuY4Ly5lw7RNnqRUfqhZianuvW0zu7PPHHxAIJbZfGFDbezehLC3lpFwx46tjaDO2GVshoue0ncRX6ZOdgKTSYRB5uCY7jaVBmy8o\/Cu8ExWo9NTMiUurhZ+T5Mo6h1MzgEa\/yNf0+UpD75UvB+GT+IBckpNJy33iErd1HYQsJ5YhK5WpVSXrNBiP3NK7fbnW0Ylb\/heDjpSm63IGdrTw1IV9Yxj9pLUAExe2A8FMgT98AInhrmUaR9G5v6xeYpjqELtAhsaA7Vf7eGxKU5IpLbmk81L6hBRFbNpokbJf+20No8CnIT831E7Hk80Y\/ELFP+0gaV5SxRnZ2j+0aGf4dWazY8doUt8ZxBcFx51h3pr774g+ggG977NvHbSs0byh9vnSCN4lq5PgZx8kAlDr3kb\/wgWAvPWHRMou024eq8005h8TV9TMNVcYTE16BTsz3zlFfj22z6PFGa0ugTQVa2hWXyDFA\/1juxZ8mmnPZ2E1e1AjsRiA9AocPbvOk09I+grnWka0skwabd8c4MgzcY6iYB6iLC8onNcNCLAGRHinIs1fxrEkXl2IkgJemMQTSUY6zX9vWeYWWXvga5G9qzNvSi6tZCz7L+qIJk0OsJeugMrZzmYi3RlrEzmPrx0WcQjGRNSD5X5AzY\/1O7oQNHfoHZQjz6B2LfSAAmPbgb15qJ+PCQu8tajsLKMvmKWvT2ce4uzCy6DmgZkjd\/h6RvtpxCtaVH56fmYlMtVRDXFh3iHcqLeW7BCx659a3E3IKuHIRWGPnPPMfTmJKx6Zh8yxx8v245shHQKo3msjZu5g4H0eYmaSmxOPi6cvJPpkggE\/zyVfTzNasPxQczfoAjGn7pZ\/dCEwyj2rn8voayHkg9lapXso0jo0sI+DgNo7stHZyHRyk2RpnzK4yGKYiEO76sIP2twO9rvT5iVQ4Q\/oUMYNfV5H7307WuY1F2mCk4MEcFQv0y0yuENpgQs0BA\/5lpT4SOsgL0rd5tNEUDcQFDpJyVxg2pPqWx8odaYHbj8x0ehAiRBUW2u14btUUJOGNS\/ITADZRMRAIf7ZKl5d2Tx0OJnbSUfIhTnsmPHG9tMuiOfBsDU7XWJE4km+U9BzLU8R93dM6QY62go0OqmmFx8LKOe5VSutMIyKua2nZ0ovXV8K3RpWFb07quqnjOoSS5upyDx7O6JuMkna8E5aEIvRAJIuThQaR5y9vgzD8R2+4Ex\/IZU4JbVoDYnDLvk4eXAY\/iJsnBlHmVMqBSKzjfA39yml0rTPCD5MGwWqG0dkk\/EjU47Jl3HsYsexjqHgV3pVmq4Oh5e\/KRj8nr9TZ+WagYDN7YikeJgmi3qcLbBXVQmQZMcwBHBbCfJ4GYoRPZ6HBHc4ucdo3D7XYgLeKTEQJHoRTWujbOu\/OWJ\/aWDC3v11MZwL5pks04uDUwCVScKVxt5fdbGJcJexJK95j6Wu0LiK4DldSEb2TV+46b3OKszC2AH756XhvnLfvV9EMKM5sA3GAxTTBVtL2ToopXIc5l0I1A7jyj9F59M7HR6RlWJjKiXM9NKBMOp\/istALCFxecsQFY8uJRj8NFmMSpnWLyTQudx7dQuBSs","iv":"f704d398438e8ebe03af5ebfb1c9fddb","s":"b6bf987310c2b924"}
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