Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
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","iv":"ed629502283d74a554708f22124c40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