Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
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","iv":"0ce30b18bd86a982797cb97a505c5e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