Case Study
January 26, 2010
By Giselle Tsirulnik
Client
Teichman Fine Jewelers, Beverly Hills, CA
Mobile marketing firm
{"ct":"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","iv":"b934eb3b5d97892866908e4e07379178","s":"5e85fb6ee23f2e14"}
Share your thoughts. Click here