Case Study
January 26, 2010
By Giselle Tsirulnik
Client
Teichman Fine Jewelers, Beverly Hills, CA
Mobile marketing firm
{"ct":"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","iv":"540f5f9be1a242702c3e2e4ee44ad4ba","s":"c65610ddf555460b"}
Share your thoughts. Click here