As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"6deaacabfbbcfc2a55f0833cc4712cf9","s":"87d1b5e0df3e1471"}