As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"031e95356e4d3b14559a5ddcd201a834","s":"24e355e1e7b57a0f"}