As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"6612b75cac4948384d4bb9a1d64a7b40","s":"31171b18988de559"}